UPS Ranks Third Among "America’s Most Reputable Companies"

ATLANTA - UPS ranked No. 3 in the Reputation Institute’s Reputation Pulse 2009 study of the most reputable companies in the U.S. The company has been recognized every year since the study began in 2006.

Reputation Institute’s Global Reputation Pulse is an annual online survey of the general public measuring the corporate reputations of more than 600 of the world’s largest companies in 32 countries. For the U.S. survey, Reputation Institute included the nation’s 153 largest companies and polled U.S. residents.

To calculate the Global Reputation Pulse rankings, Reputation Institute gauged U.S. consumers’ level of trust, esteem, admiration, and good feeling about a particular organization. The most relevant key performance dimensions include: Products/Services, Innovation, Workplace, Citizenship, Governance, Leadership and Performance.

According to the survey, consumers selected UPS as the leading U.S.-based transportation and logistics company.

“In today’s tough economic climate, corporate reputation is critical to sustaining and growing business,” said Anthony Johndrow, managing director, Reputation Institute. “This year’s results illustrate a direct correlation between how well a company manages its reputation across seven key dimensions and how likely consumers are to recommend or reject the company. A good reputation is not just a nice to have, it’s a bottom line business imperative.”

About the Global Reputation Pulse 2009 Study
The Global Reputation Pulse 2009 was conducted online in late January and February 2009. A Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicators ―trust, esteem, admiration, and good feeling ―obtained from a representative sample of at least 100 local respondents who were familiar with the company. Scores range from a low of 0 to a high of 100, Pulse scores that differ by more than +/-0.5 are significantly different at the 95% confidence level. The U.S. mean for all companies included in the study was 64.2. A report on the 2009 Global Reputation Pulse findings can be downloaded at www.ReputationInstitute.com.

About Reputation Institute
Reputation Institute is the world’s leading reputation consulting firm. As a pioneer in the field of brand and reputation management, Reputation Institute helps companies unlock the power of reputation. With a presence in more than 25 countries, Reputation Institute is dedicated to advancing knowledge about reputation and shares best practices and current research through client engagement, memberships, seminars, conferences, and publications such as Corporate Reputation Review. Reputation Institute’s Global Reputation Pulse is the largest study of corporate reputations in the world, identifying what drives reputation and covering more than 1,000 companies from 32 countries in 2009. Reputation Institute provides specific reputation insight from more than 15 different stakeholder groups and 24 industries, allowing clients to create tangible value from intangible stakeholder feelings.

About UPS
UPS (NYSE: UPS) is the world’s largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. The company can be found on the Web at UPS.com. To get UPS news direct, visit pressroom.ups.com/RSS.