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Increase in 2008 revenue confirms Selligent’s strategy


The software vendor had foreseen the demand for interactive marketing solutions by marketing departments

Gosselies – Selligent, European vendor of interactive marketing and Customer Relationship Management solutions, reported revenue of almost €15 million for 2008, an increase over 2007. The company intends to pursue this growth in 2009 by reinforcing the business related to its new interactive marketing offer.

The key event in 2008 was the October 2008 integration of interactive marketing specialist Optizen to complement the vendor’s activities. Selligent’s traditional CRM business remained stable compared to fiscal year 2007. The increase in revenue is mainly due to interactive marketing and the integration of both offers. Income from licence sales remained stable at 70% of total revenue.

Thanks to the relevance of its solutions and to its European presence, Selligent continues to attract major companies such as Promod, the Paris Chamber of Commerce and Industry, Top Ticket Line, CorsairFly, the Hotel Management Group, Fondation de France, ITWorld Canada, PCM, VRT, Grande Armée Conseil, Inmac, Smartbox, IDG Nederland, and VM Matériaux. Forrester Research qualified the Selligent CRM suite as one of the “strong performers” in its 2008 study entitled “Forrester Wave: Midmarket CRM suites”. The market research firm specifically underlined the suite’s internationalization capabilities, very attractive total cost of ownership, fast user adoption, and modern architecture and platform.

Selligent is optimistic for 2009. The launch of the Selligent Interactive Marketing offer has a promising outlook for growth as enterprises dedicate an increasing share of their media marketing budget to the Internet, interactivity, and other electronic channels such as mobile phones. Selligent has invested extensively to develop the integration of its CRM and interactive marketing solutions. They are available either as two distinct complementary offers, or as an integrated package. With this integration, Selligent now has a totally unique offer capable of generating market movement.

To reinforce its strategy, Selligent has both maintained and strengthened its policy for targeted partnerships and support. Besides its system integrator partners selected=“selected”for their specific CRM expertise, the vendor intends to expand partnerships with interactive marketing experts in order to develop its interactive marketing business. Moreover, several partnership agreements for the integrated offer are nearing conclusion.

Despite the current economic crisis, Selligent has succeeded in anticipating market trends and has implemented its strategy by focusing above all on the demand of marketing departments: innovate in the customer relationship field to create new growth drivers in an increasingly multicultural and international context. Selligent offers multichannel campaign management solutions addressing businesses’ customer relationship requirements and challenges. These solutions enable a unified, consistent, and integrated approach for managing interactions between the various players. They offer increased personalization of customer contacts, improved customer satisfaction and loyalty development, and cost reductions. In other words, they transform crucial client requirements into growth factors.

“The reinforcement of our offer with interactive marketing — in parallel with the rapid growth of online media — allows us to benefit from significant synergies between CRM and interactive marketing. Selligent provides solutions to both budgetary and strategic challenges faced by Marketing Directors in order to ensure their company’s competitive edge and continued growth. Businesses can leverage powerful, cost-effective technologies, based on digital media, and developed to enable more effective marketing campaigns in order to ensure a fast return on investment. Interested companies can capitalize on this approach thanks to our CRM platform. The current business environment calls for new strategies: we offer our clients a solution delivering relevant answers,” says André Lejeune, Selligent CEO.

About Selligent

Selligent is a European provider of CRM solutions (Customer Relationship Management). Since its creation in 1990, it has established itself as a specialist in collaborative solutions aimed at boosting the organisation and action of teams in direct contact with customers, prospects and business relationships.

Its solutions enable marketing, sales, customer care and consulting departments to develop powerfully interactive, effective and sustainable relationships with all their contacts and ecosystems.

Selligent offers a unique approach combining agility, pragmatism and implication to support the success of CRM projects.

Based in Belgium, France and Germany, Selligent covers most European countries and is actively working to develop its networks of distributor and integrator partners.


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