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BooksOnBoard Promotes Earth-Friendly eBooks for Earth Day


Austin, TX – As Austin companies and organizations gear up for Earth Day, BooksOnBoard, the largest independent eBook retailer, is partnering with green organizations to encourage all green-minded people to make the earth-friendly switch to eBooks. Any employee of an environmentally conscious organization, municipality, or governmental agency who writes to before Thursday, April 30 at 11:59pm will receive a promotional code for 20% off the list price of any eBook or downloadable Audio Book from BooksOnBoard. BooksOnBoard also offers a rotating selection of free eBooks at

“Before I made the switch to eBooks, my reading addiction had me consuming paper like a Disney villain,” says Nathan Johnson, Director of Operations at BooksOnBoard. “The environmental cost of transporting a paper book is sometimes higher than what it costs to make the book; many mass market paperbacks are currently printed in China, so the cost of fuel used to transport the books is huge. And because paperback books are so cheap, they are frequently considered disposable and generally end up in landfills.”

Following President Obama’s revolutionary stimulus package, which has been referred to as a “Green New Deal” because it is designed to create jobs and boost the economy while helping the environment, sales of titles about building eco-conscious housing have increased. BooksOnBoard is offering a 30% straight discount on titles relevant to the stimulus package.

BooksOnBoard is based in Austin, TX, one of the top 10 “Greenest Cities in America" according to MSN and Popular Science. The location puts them in good company with other environmentally-minded organizations.

Andy Pell of Green City Austin, another local Austin company “dedicated to making green living and alternative energy affordable and dependable,” is looking forward to celebrating Earth Day in Austin. “It’s great to live in a city that not only supports a more sustainable way of life but gets really excited about it,” says Pell.

Green City Austin is a resource for customers interested in taking advantage of Obama’s stimulus package. Audits from companies like Green City Austin can get customers closer to their energy-saving, tax-credit making goals, and BooksOnBoard offers titles – at a steep discount – to assist with green building research.

GAGA, or, Greater Austin Garbage Arts, a local “repurposing“ organization committed to finding new uses for unwanted trash offers several suggestions for paper books so they do not end up in landfills. “Books make great lamps,” suggests Lennell of GAGA, ”Just drill through the center of a pile of books and fit the lamp inside... or you can take out the pages and make a great, secret hiding place.”

More committed Do-it-yourself-ers may decide to “laminate pages and make them into a wallet,” says Lennell. “I do it with the fortunes from my fortune cookies.”

Green City’s Pell acknowledges that America has a long way to go: “We know we’ve really made progress when we no longer call green homes green because every home is green and when we don’t have just one day dedicated to the earth.”

But organizations like Green City Austin and BooksOnBoard are taking strides to get there.

“As the largest independent ebookstore,” says Abby Broberg, BooksOnBoard’s Editorial Director, "We feel a strong commitment to the environment. We are dedicated to seeing ebooks grow along with the nation’s investment in its environmental resources, which is why we ask everyone to Save a Tree, Download a Book™ this Earth Day.”

BooksOnBoard ( is the largest independent online retailer of eBooks, downloadable audio books, Sony PRS-505 eBook Readers, Sony PRS-700 eBook Readers, and Cybook eBook Readers. Known for strong customer support and aggressive prices, BooksOnBoard has the largest eBook catalog online with over 300,000 titles. BooksOnBoard also offers a mobile site for the iPhone; directions on how to download to your iPhone or iPod Touch are available here: For the latest from BooksOnBoard, subscribe to the RSS feed:


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 Green Stimulus Package

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