Verimatrix Underscores Key Strengths of 3-Dimensional Content Security at NAB 2009

Demonstrations, Partnerships and Featured Speakers Illustrate Status of Pay-TV Convergence

WHO: Verimatrix enhances the value and security of pay-TV networks with advanced technologies designed to address the content protection challenges of today, and those of tomorrow. The Verimatrix 3-Dimensional Content Security approach provides a framework to enhance operator competitiveness and the consumer experience in the new world of pay-TV. CEO Tom Munro and other key executives will be available for press and analyst interviews.

WHAT: Product Focus:
VCAS™ for DVB – Verimatrix’s latest offering is a new breed of DVB hybrid content security. Network operators are able to combine DVB broadcast technology with interactive IP service delivery using a single robust content security architecture. VCAS for DVB provides a much needed choice of client security technologies in satellite, cable and terrestrial broadcast networks where no direct return path is available – all from a single head-end. The solution provides a lower total cost of ownership, while fully supporting subscriber upgrades in a market that is steadily moving towards two-way connectivity. Stop by the booth to receive a copy of Verimatrix’s latest whitepaper on Securing DVB Hybrid Networks: Enabling New Business Models for Higher Value Pay-TV Services.

VCAS™ for IPTV - Verimatrix’s flagship solution has recently renewed its position as the global number one IPTV content security solution, reinforcing the key role content protection plays in enabling creative new revenue streams. Falcon Communications will be demonstrating how it has leveraged VCAS for IPTV for commercially successful IPTV wholesale service delivery at Verimatrix’s booth.

3-Screen Security – ViewRight® PC Player, ViewRight® STB, and ViewRight® Mobile will be featured for Verimatrix’s continued commitment to enabling multi-screen pay-TV delivery options including PC, Mac and mobile devices.

Presentations:
MPEGIF Master Class - "The Standards Based Ecosystem.” Steve Christian, VP of Marketing, will participate on an Open IPTV Forum panel to discuss how IP-based technology factors into pay-TV operators’ service goals and business models. He will also debate the merits of an open and end-to-end specification for a universal IPTV standard.

WHEN: Sunday, Apr. 19 at 4:15 p.m.

Telecom 2009 Conference – “A New Concept for Robust Video Marking.” Niels Thorwirth, director of Media Security, will present his paper outlining the challenges of developing robust, yet invisible, digital watermarks to enable broader content distribution. He will argue the advantages of human readable and forensic marks that make premium content more secure and establish strong evidence linking the content to a consumer while maintaining privacy.

WHEN: Wednesday, Apr. 22 at 3:10 p.m.

Broadcast Engineering Conference – “Watermarking - What Approach Will Hollywood Adopt?” Steve Oetegenn, chief sales and marketing officer, will present the latest content marking techniques, including human readable forensic watermarking, machine readable copyright technology and digital fingerprints, and how they differ in application and popularity. He will also discuss the pros and cons for broadcasters along with the current trials that are being undertaken.

WHEN: Thursday, Apr. 23 at 4:00 p.m.

WHERE: NAB 2009, Las Vegas Convention Center, Booth #C1754

WHEN: Apr. 20-23, 2009 during exhibition hours

About Verimatrix
Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of service providers. The Verimatrix Video Content Authority System (VCAS™) offers a suite of next-generation technologies that has been independently audited and ranked as the global leader in IPTV content protection. The company’s 3-Dimensional Content Security approach, built around VCAS, enables secure delivery of content to multiple devices across multiple networks using multiple layers of protection techniques. Maintaining close relationships with major studios, broadcasters, industry organizations and partner ecosystem helps address the challenges facing pay-TV networks of today, and those of tomorrow. For more information, please visit www.verimatrix.com.