TuneWiki’s Social Media Player Tops the Charts at AT&T Mobile Developer Contest. AT&T Fast Pitch Also Selects Boopsie’s Revolutionary Mobile Search Application for Enterprise Customers

Developers Win $25,000 Grand Prize, Exposure to Millions of Wireless Customers

Dallas, Texas, Forget the lyrics to a favorite song? Know the lyrics, but can’t put your finger on the artist? No problem. Lyrics, artists, and music videos to accompany them are available now through TuneWiki, an innovative social media player application that earned the top prize in the AT&T* Fast-Pitch Platinum Awards contest.

TuneWiki and application platform Boopsie were among 100 mobile consumer and business software developers that participated in the 4th annual Fast-Pitch Platinum Awards contest held at CTIA Wireless 2009 in Las Vegas. The California-based TuneWiki, capturing the $25,000 grand prize in the consumer applications contest, will be promoted on AT&T’s premier wireless application portal MEdia Net, giving it exposure to more than 77 million wireless customers nationwide.

“We’re thrilled to take home the winning Consumer Fast-Pitch Platinum title and to have our application featured on AT&T’s MEdia Net portal,” said Amnon Sarig, founder and president of TuneWiki. “AT&T has presented a terrific initiative with its Fast-Pitch program, and does a fantastic job of lending a voice for all of us in the developer community.”

Boopsie, earning the $25,000 grand prize in the enterprise applications contest, is an application platform that revolutionizes mobile search for independent developers and businesses of all sizes. Boopsie uses a multi-prefix incremental search from the device and then creates special indexes from any target data store to pull up results incredibly quickly. Moreover, it allows businesses to create applications quickly and easily to share information with their employees or customers. Boopsie recently launched this capability with its real estate multiple listing service application and WorldCat library application, making it simple for businesses to share any information on a mobile device.

Much like mass adoption tools allowed anyone to become a web programmer or blogger, Boopsie’s platform allows anyone that can create a spreadsheet to create downloadable native mobile applications for Android, BlackBerry, J2ME, Palm OS, Symbian S60, Windows Mobile and iPhone. These applications are feature rich with mapping, location/LBS integration and support native services such as click to call, email and others.

Once Boopsie passes testing and certification, it will be featured online and in print versions of the AT&T Certified Solutions Catalog.

Named the winner among 50 consumer application developers, TuneWiki is a social media player application that offers song lyrics synchronized to the music playing on select music-enabled mobile devices in real time. Available for a variety of devices, TuneWiki also offers location-based technology to signify nearby users currently listening to TuneWiki, along with the playlists of those users. The application offers lyrics in multiple languages (English, Japanese, Hebrew and Korean), and features a one-click music video link, music maps and charts based on actual playback count.

The two enterprise runners-up included Intuit GoPayment and DiVitas Mobile UC Solution. Intuit GoPayment is a point of sale solution that enables users to capture billing information quickly and then connect it to Quickbooks. It also enables small and medium businesses the ability to accept credit card payments using mobile phones. DiVitas is a mobile unified communications solution that delivers seamless transfer of calls or data between 3G and Wi-Fi networks.

The runner-up in the consumer contest is DialPlus, an application that enhances voice calls and Caller ID by aggregating Web content and social networking information about the caller. Each of the runners-up received a $5,000 cash award.

Contestants were invited to present their applications in a five-minute, face-to-face pitch to a panel of judges who determined which application would make the cut for potential placement on AT&T’s wireless network. Judging is based on several factors, including: innovation and originality of the application; market appeal; interface design; and number of platforms and handsets supported.

This year’s Fast-Pitch program attracted more than 500 developer applications — the largest number in the program’s four-year history.

“The Fast-Pitch program is not only a great platform for these up-and-coming developers, it’s also advantageous for AT&T as we’re giving our customers convenient access to some of the most innovative wireless applications out there,” said Mark Collins, vice president of voice and data products, AT&T Mobility and Consumer Markets. “We’re grateful to all of the participants in this year’s contest, and extend our congratulations to the winners.”

AT&T is the first major wireless carrier to create a developer relations program and now has more than 20,000 developers registered in its program. AT&T offers its customers all of the world’s major mobile operating systems, working with developers to create applications and content for BlackBerry®, iPhone, Microsoft Windows Mobile, Java, Palm OS and Symbian.

All of AT&T’s mobile applications operate on its GSM network, the de facto world standard in mobile communications used by more than 88 percent of wireless users worldwide. GSM is inherently open, making it easy for developers and carriers to bring innovative applications to consumers.

For more information about the winners of the AT&T Fast-Pitch Platinum Awards contest or on AT&T’s developer program, please visit http://developer.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation’s leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.