Mobile portal dishes up video for fashionistas and celeb gossip addicts

Natalie Bassingthwaighte today unveiled video footage from a fashion shoot to launch video content on BigPond’s Celebrity + Fashion mobile portal, a one stop shop for celebrity and fashion news and interviews.

The Celebrity + Fashion portal is an initiative from BigPond and Pacific Magazines and is generated from Australia’s number one fashion magazine, marie claire, and leading celebrity news weekly, WHO.

Justin Milne, Telstra Media Group Managing Director, said: “Today the mobile phone is a media device and it’s with you all the time. Now it can provide Australians with great fashion and celebrity content whenever they feel like a fashion fix.”

Jackie Frank, marie claire editor, said the launch of this new portal brings together three of the favourite things in an Australian women’s life - fashion, celebrity, and their mobile phone.

"Research1 found that women think about fashion as many times a day as they think about sex! We also discovered in addition to their purse and keys, the item women are least likely to leave home without is their mobile phone.

Natalie Bassingthwaighte, fan of mobile entertainment and the Celebrity + Fashion portal ambassador said: “I never leave home without my mobile phone, and I love that I can get my daily fashion and celeb fix wherever I am - it even works at my Nan’s house where no other service does!”

The Celebrity + Fashion portal is updated daily and includes the latest fashion stories, beauty trends, designer interviews, celebrity news, breaking news alerts, beauty and fashion how tos’, retail offers, and now video.

Nicky Briger, WHO editor, said: "WHO readers love celebrity news, so the BigPond Celebrity + Fashion mobile portal is a fantastic new platform that lets us to deliver breaking news straight into their hands.

“With the research showing that more than 81 percent of respondents follow celebrity news, this innovative service will offer a daily dose of the latest and breaking stories from around the world.”

Additional content available in the Celebrity + Fashion mobile portal includes:

* marie claire: Fashion News, Beauty News, Buy of the Week, Top Tips, A moment with..., Fashion Watch, All about you (plus images);
* WHO: Celebrity News, Who Wore it Best, Scene (plus images);
* Missy Confidential: Access to a weekly designer sale update via SMS;
* Jessica Adams: Access to a daily fashion horoscope via SMS;
* Divas Chat: Access to mobile chat service focussing on celebrities, guys, dating, plus more;
* BigPond TV: A great selection of videos covering comedy, fashion, reality TV and more;
* BigPond Music: A selection of the latest music tracks and videos including top 10 and latest releases;
* BigPond Games: A selection of quiz games and puzzles to challenge your mind;
* BigPond Tones & Pics: A selection of the hottest ringtones and wallpapers;
* Competitions and Hot Offers: A selection of competitions and hot offers from BigPond, marie claire magazine, WHO magazine, and promotional partners.

Customers can access the Celebrity + Fashion portal for free using their Telstra Next G™ mobile phone. Standard charges apply to all BigPond content (ringtones, pics, games, music and video) and for SMS alerts. For more information about the Celebrity + Fashion mobile portal, customers can visit Celebrity + Fashion or press the BigPond button on their Telstra Next G™ phone and scroll down to Celebrity + Fashion.

1 The research was conducted by Pacific Insights from 27 November to 4 December 2008. The sample included 3,366 female respondents across all states and territories.