Dallas-Area Cyclists: Sun & Ski Sports Introduces “Bike University” Mar. 27 & 28, 2009

Dallas, TX – Mar. 24, 2009. . . Dallas cyclists will kick their training into high gear at Sun & Ski Sports’ first-ever “Bike University” Open Houses in the Dallas area. Bike University will be held Friday, March 27 at Sun & Ski Sports on I-75 & Royal, 7 to 10 p.m. in Dallas and Saturday, March 28, 1- 4 p.m. at the Arlington store, 1100 West Arbrook Blvd, next to The Parks Mall. The free Dallas cycling event, open to the public, will feature customized bike fit sessions, cycling courses and hands-on demonstrations to enhance cyclists’ safety and overall bike riding experience.

“Whether you’re a longtime cyclist or brand new to the sport, Bike U provides the latest cycling product information and safety and maintenance clinics that help keep everyone safe on the road,” said Dale Mikulan, Sun & Ski Sports Merchandise Manager-Bikes.

Each day, Sun & Ski Sports’ ‘Bike University’ will feature six 45-minute presentations led by cycling and fitness experts on road safety, general and roadside bike maintenance, bike fit analysis and training, women-specific cycling gear and tips, and road safety and etiquette. The Dallas cycling program will offer the CRM body scanning laser fit and an “on your bike” fit evaluation at Sun & Ski Sports’ customized fit station. Sun & Ski Sports’ permanent fit station customizes the bike’s seat height, cockpit length and knee-to-pedal relationship to allow for the customer’s ultimate comfort and power on his or her bike, enabling them to ride further and faster while expending less energy. There will be cycling-oriented door prize give-aways every two hours.

Sun & Ski Sports Bike University instructors include representatives from such premier bicycle manufacturers as Marin Bicycles; Masi Bicycles; Look; and Scott Bicycles – including the “Addict R3,” equipped with Shimano Ultegra SL components; Shimano Components and Shoes; cycling apparel by Pearl Izumi, Sugoi, She Beast, Zoots, Canari Cyclewear and Giradono; and accessories by Yakima (bike racks), Mavic, Polar, Continental Tires, Surfas, Giro, Black Burn, Rav X and Shimano.

The Sun & Ski Sports “Bike U” Dallas cycling course schedule is:

Friday, March 27 - Sun & Ski Sports Dallas – I-75 & Royal

7:00 - 7:45 p.m. Training and Conditioning for a Ride
7:00 - 7:45 p.m. General Bike Maintenance
8:00 - 8:45 p.m. Roadside Maintenance
8:00 - 8:45 p.m. Women Specific Cycling Gear and Tips
9:00 - 9:45 p.m. Road Safety and Etiquette
9:00 - 9:45 p.m. Roadside Maintenance

Saturday, March. 28 - Sun & Ski Sports Arlington
1100 W. Arbrook Blvd, next to The Parks Mall

1:00 - 1:45 p.m. Training and Conditioning for a Ride
1:00 - 1:45 p.m. General Bike Maintenance
2:00 - 2:45 p.m. Roadside Maintenance
2:00 - 2:45 p.m. Women Specific Cycling Gear and Tips
3:00 - 3:45 p.m. Road Safety and Etiquette
3:00 - 3:45 p.m. Roadside Maintenance

A full-service bike store, Sun & Ski Sports is known for its highly individualized approach to outfitting cycling experts as well as beginners. The store provides customers free customized bike fits and lifetime adjustments on its bikes with bike purchase.

Sun & Ski Sports, the “guide to the great outside,” outfits enthusiasts who ski, run, hike and bike around the world.

For further Sun & Ski Sports “Bike University” info for the Dallas-area cycling community, contact Chuck Foerstner, 214.442.7007 (Dallas) and Stan Paoli, 682.433.0027 (Arlington), or visit www.sunandski.com. # # #

Contact Information

Susan Farb Morris

Public Relations

Susan Farb Public Relations, Inc.

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