Intercontinental Hotels Group selects Mindshare as new global media agency

LONDON — Intercontinental Hotels Group (“IHG”), the world’s largest hotel group by number of rooms, announces it has awarded Mindshare as its global strategic planning agency, to consolidate media planning and buying activities across all its brands including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.

Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated.

“As part of our wider supplier review we were looking for a global media agency that would deliver innovation, good value and great service. We believe Mindshare will deliver that and we look forward to working with them.” said Tom Seddon, Chief Marketing Officer of IHG.

IHG operates more than 4,100 hotels with more than 600,000 guest rooms in about 100 countries and territories worldwide. Mindshare teams in New York and London will lead the global account with hubs in Atlanta, Singapore, and Shanghai.

“All of us at Mindshare welcome the opportunity to work with IHG’s prestigious lineup of brands,” said Mindshare Worldwide CEO Dominic Proctor. “This is a highly competitive category and we look forward to utilizing all our skills and tools to helping our new business partner build these brands worldwide.”

Mindshare is expected to assume its new responsibilities in April after a brief transition period. Responsibilities for IHG’s creative advertising accounts are not impacted by this appointment.


ABOUT MINDSHARE
Mindshare is a global marketing and media services network with billings in excess of $23 billion (source: RECMA). The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is a member of WPP, the world’s leading communications service group with $63.5bn in billings (source: RECMA). For more information, please visit www.mindshareworld.com.

ABOUT IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty programme, Priority Club® Rewards with 42 million members worldwide.

IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media.