KODAK NEXPRESS Dimensional Printing System Enhances Graphic Arts Monthly Special March Cover

Raised printing effect gives cover a distinctive look, helps marketers “feel” the difference

Rochester, NY -- To highlight the innovative capabilities and expanded revenue generating opportunities of its KODAK NEXPRESS Dimensional Printing System, the covers for the March 2009 issue of Graphic Arts Monthly magazine were printed digitally and feature Dimensional Printing. The 75,000 covers were printed on a KODAK NEXPRESS Digital Production Color Press using KODAK NEXPRESS Intelligent Dimensional Coating Solution and KODAK NEXPRESS Dimensional Clear Dry Ink, which combine to create 3D raised printing that enables tactile effects.

In addition to the special cover, the March issue features an in-depth article by Technology Watch editor Henry Freedman on the benefits of Dimensional Printing. “Kodak’s NEXPRESS continues to amaze us with what can be imaged to paper,” noted Freedman in the article. “The real value added here is Kodak’s ability to now increase the electronically printed page to communicate a tactile response. No matter how you look at it, you should be in close touch with Dimensional Printing on the NEXPRESS, it is a way to keep in touch with the future.”

Available as part of the KODAK NEXPRESS Fifth Imaging Unit Solutions, Dimensional Printing gives specified text and images a raised or 3D effect that can help communications stand out in a crowded marketplace. The result is a printed piece where images can have a dimensional feel that mimics the surface of the items in the image.

“The digital printing marketplace is very competitive. Our Dimensional Printing helps printers expand revenue generating opportunities by differentiating the creative piece and capturing the senses and attention of viewers in a unique and interesting way,” noted Kevin Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions, Kodak. “It’s an exciting effect and you can literally feel the difference. The printing of this cover for Graphic Arts Monthly gives us an excellent opportunity to showcase the capability of this Kodak technology with a very large and targeted audience.”

Graphic Arts Monthly Senior Art Director Anne LoCascio is not new to the benefits of Dimensional Printing: “I’m delighted with the results I get from Dimensional Printing. It gives the work immediate visual and tactile impact by enhancing forms and textures. When I show a piece to someone for the first time, they immediately ask to touch it, then they turn it to appreciate the play of light and the sculpted quality of the imagery.”

NEXPRESS Dimensional Clear Dry Ink creates a clear “raised” layer on top of a page element and can be used to enhance graphics, text, or a full color image in materials such as photobooks, calendars, greeting cards, invitations, collateral, business cards, certificates or direct mail. Dimensional Printing takes place inline, maintaining press productivity while creating high-impact results. The overall tactile effect is similar to relief printing, but with a greater degree of control—Dimensional Printing can be set to produce variable heights, so a user can more closely mimic the texture of a specific image. In contrast to thermography, which can only be applied to ink, NEXPRESS Dimensional Clear Dry Ink does not require ink or an image to adhere to the substrate.

In addition to Dimensional Printing, KODAK NEXPRESS Fifth Imaging Unit Solutions deliver spot color, watermarking, MICR secure printing, and protective coating, and rely on press profiling and standard inks to match up to 82 percent of the PANTONE® spot color gamut with no custom mixing required.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
About Graphic Arts Monthly

Established in 1929,Graphic Arts Monthly explores applied technology for the business of printing. In addition to its 70,000-circulation print edition, the magazine’s online counterpart, www.graphicartsonline.com, receives approximately 56,000 unique visitors and nearly 100,000 page views per month. GAM is published by Reed Business Information (RBI), the largest business-to-business publisher in the U.S. and part of Reed Elsevier (NYSE: RUK and ENL) a member of the Reed Elsevier Group plc. In addition to GAM, Reed Business covers the printing industry with its A.F. Lewis equipment database, and eight Graphic Arts BlueBook regional directories.
About RBI

Reed Business Information (www.reedbusiness.com/us) is North America’s largest business-to-business information provider with more than 80 market-leading publications and 80 Websites, as well as custom publishing, directories, research and direct marketing lists. Reed Business Information is part of Reed Elsevier (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal and business-to-business industry sectors. Reed employs about 2,400 in the U.S.
About Technology Watch

For 25 years Technology Watch has published more than 430 scientific and technical articles about printing and the information industry and has become a leading technical source on the future of printing and publishing technology. For more information contact technologywatch@att.net.
About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 70 million people worldwide manage, share and create photo gifts online at KODAK Gallery—join for free today at www.kodakgallery.com

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit: www.kodak.com/go/gcgimages.
(Kodak and NexPress are trademarks of Eastman Kodak Company. Pantone is a trademark of Pantone, Inc.)
2009