ARM Demonstrates Technology Leadership with Mali GPU and Complete Graphics Stack at Game Developers Conference 2009

WHAT: Mali™ graphics technology from ARM, now shipping in over 80 million handsets, will be on show at the 22nd annual Game Developers Conference (GDC). Visit the ARM booth to find out more about how high performance Mali graphics acceleration brings visual entertainment to life on all advanced devices including mobile handsets, personal media players (PMPs), navigation devices, digital picture frames and set-top boxes.

Demonstrations will include compelling gaming visuals and advanced user interfaces, showing what is possible with scalable, power-efficient Mali graphics processors supporting resolutions up to 1080p, enabling rich user experiences on all portable devices.

Also on display will be the world’s first JSR297 content running on a GPU and a number of the award winning games from the International Mobile Gaming Awards (IMGA), an ARM-sponsored initiative supporting the drive for advanced, innovative and creative content running on Mali GPUs.

Dave Shreiner, director of graphics technology at ARM, will also be educating audiences on OpenGL ES as part of the day-long Khronos Developer University tutorial.

WHERE: ARM will demonstrate how Mali graphics acceleration brings visual entertainment to life in North Hall booth #5316 at San Francisco’s Moscone Center. The Khronos Developer University will take place in Room 3002 of the North Hall.

WHEN: GDC takes place March 23-27, 2009.
The Khronos Developer University will run from 10 a.m. – 7 p.m. on March 24.

WHY: The ARM Mali family of graphics processing units includes:

* Mali-400 MP GPU - the most advanced GPU in the market for high-performance multicore processing
* Mali-200 GPU - the only OpenGL ES 2.0 compliant GPU to support resolutions up to 1080p
* Mali-55 GPU - the smallest GPU in the world at 1mm2 on 65nm

The complete Mali graphics stack for accelerating UI, gaming, Internet and navigation applications is supported by pre-integrated and tested Mali graphics software including Mali-JSR297 and Mali-JSR184 technology.

HOW: See more information about market leading ARM Mali graphics technology.

For more details about Game Developers Conference, visit http://www.gdconf.com/

See more information about the Khronos “Developer University”

You can also follow ARMMali on Twitter and request regular updates on Mali technologies by emailing malidevelopers@arm.com

WHO: ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ARM is a registered trademark of ARM Limited. Mali is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB.