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LDA furthers drive to support London’s business


The London Development Agency (LDA) today announced a further push to ensure London businesses are aware of the support and advice available to beat the downturn.

More than ever, firms across London are looking for advice that can help them get through the current economic difficulties. Over 5,000 firms called Business Link in London in January this year. This increase followed the launch in December of the LDA’s campaign to make companies aware of support on offer - part of the Mayor of London’s Economic Recovery Action Plan, which is already producing positive results for London.

“Keeping London Working” is a clear and concise guide aimed at ensuring that London has a thriving and prosperous business sector. The guide is intended to reach 500,000 businesses across London in the next few weeks.

Peter Rogers, Chief Executive of the London Development Agency, said:

“The LDA knows that many of London’s businesses are facing difficult times. We are investing more public money in support programmes to help London’s businesses survive and prosper. This help can mean the difference between success and failure - so companies should know that free advice and support is available.”

The renewed drive includes top tips for businesses, urging them to:

* remember to ask the experts such as an accountant or Business Link
* attend one of the LDA-backed seminars run by KPMG and Deloitte
* get advice on managing cash flow
* make sure employees have the right skills
* keep focused and remember to delegate!
* look out for surprises - just how healthy is your business?

“Keeping London Working” and the 2012 Business Guide published earlier this week are downloadable from the LDA website - “Keeping London Working” will also be placed in libraries, town halls and Jobcentre Plus offices, and promoted through the Learning and Skills Council, London First, the London Chamber of Commerce and Industry and the Federation of Small Businesses.

Both guides will be promoted through business groups across London and at business events organised by the LDA and its partners.


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