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New Book Released By Marketing Legend Ted Nicholas, “Winning Unlimited New Customers”


Fort Worth, Texas, USA – Marketing Legend Ted Nicholas has released his new book, Winning Unlimited New Customers, a rich resource of his personal time-tested strategies and mistakes to be avoided in order to achieve business success in any economy.

Winning Unlimited New Customers contains Ted’s time-tested secrets for winning and keeping new customers, providing strategies, tactics and solutions for achieving success by out-marketing and outperforming the competition in a tough economy.

Nicholas candidly analyzes mistakes he claims 98% of all business owners make and he shares tactics for avoiding often-misunderstood pitfalls that can devastate a business. The book provides the no-nonsense roadmap for success that Nicholas developed and used to build several multi-million dollar businesses. His book covers everything from how to turn customer complaints into an advantage, to evaluating and tapping into the lifetime value of a customer, to the sharing the one thing that can kill any business fast. Marketers have listened to Ted’s advice for years, and in fact, his brick-and-mortar success techniques have often been applied to online marketing by Internet marketing gurus. Ted also discusses topics in this book that have not been addressed in his earlier business manuals, such as social networking, blogs, forums, YouTube, and more. The 200-plus pages are replete with strategies that business owners can use to improve their success probability without spending their last dime.

The hardcover edition ($47) of Winning Unlimited New Customers is the only version authorized by Ted Nicholas that is available at online booksellers and Barnes and Noble ( A downloadable ebook version of this “success manual” is available at, along with a sample chapter and more information.

The book’s author, Ted Nicholas, is widely recognized as one of the great direct marketing wizards of all time. Internationally revered as one of the greatest living copywriters, Nicholas has earned as much as a half a million dollars from a single 1,000-word ad. He is best known for having earned 24.5 million dollars on the sale of a single book that was sold primarily through direct mail. To-date-sales revenue generated by Nicholas’ companies and clients using his strategies is a staggering $5.3 billion (USD).

As the president of Nicholas Direct, visionary Ted Nicholas distributes his ever-increasing library of information products, all aimed at helping individuals and businesses achieve success using his highly effective strategies. Nicholas is the author of 14 bestselling business books, including Magic Words That Bring You Riches, Billion Dollar Marketing Secrets, How I Sold 200 Million Dollars Worth of Products and Services, and How To Turn Words Into Money.

Winning Unlimited New Customers is a publication of Etcetera Publishing, a Fort Worth-based publisher of business books.


 Ted Nicholas
 Ted Nicholas Book
 Unlimited New Customers

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