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Online Marketing Report Teaches Business Owners How To Profit Online In a Recession


SYDNEY, AUSTRALIA – As worldwide economic news remains bleak, many business owners find themselves looking for ways to remain profitable in the face of it all. Web Profits, an Australian firm specialising in all aspects of online marketing and website design, offers a recipe for success.

“We recently released a special report that presents business owners with a blueprint for online success,” said Paul Sprokkreeff, Managing Director of Web Profits. “The report covers the strategies business owners need to understand and employ to succeed, even in times of an economic slowdown. The report starts with the key design components of a website and includes marketing strategies that use this tool to reach out to prospects.”

Titled “Website Conversion Strategies for Growing Your Revenue and Client-Base Even In Times of Recession” the report is available for free, simply download from Web Profits at

“All too often, business owners believe that having a website is enough to help them gain the online edge they need to succeed” Paul said. “Unfortunately, many fail to take the steps necessary in design and site maintenance to drive traffic to their sites and to optimise for conversions.”

A website that is not graphically appealing, informative and functional will not perform. As Internet traffic continues to increase dramatically, it is imperative for business owners to use their websites as a tireless sales team to reach out to potential clients.

It is estimated that worldwide Internet usage now tops 1.4 billion people, that equates to more than a fifth of the world’s population. The growth in the number of Internet users in recent years has been phenomenal with an estimated three-fold increase between the years 2000 and 2008 alone.

These are the figures that businesses need to be concerned with as they strategize ways to grow and thrive even in the face of an economic downturn.

“Having an Internet presence is essential in today’s marketplace,” Paul said. “It does not matter whether a company markets only to a local clientele or whether it wants to expand to enjoy a worldwide client base, a well designed and intuitive website is a critical tool to help deliver on these goals. Learning what to demand from website design and performance, and then taking the finished site and turning it into a functional vehicle optimised for conversions are essential action steps.”

The new report covers a number of proven strategies to make these goals achievable, including:

• Why a website is the most important element in an online marketing campaign;
• Why having a well-designed, graphically pleasing website that is easy to navigate is essential for building trust and repeat traffic;
• The principle of efficiency vs effectiveness;
• The importance of clear calls-to-action;
• Why it is imperative to establish trust with visitors and how to do so;
• Why perceived value is an important consideration;
• How to develop relationships with site visitors.

People need to remember that the Internet can be a very impersonal place. Businesses that reach out to overcome this by building a professional and truly trustworthy online image, starting with their website design, can enjoy the same kind of relationship building old-fashion business owners used to enjoy. This, in turn, builds a client base and can result in repeat and loyal business.

“Website Conversion Strategies for Growing Your Revenue and Client-Base Even In Times of Recession” is available directly from the Web Profits website at For more information about effective web design, marketing or the new report visit Web Profits or contact them on +612 9810 6903.

About Web Profits

Web Profits is an Australian based online marketing firm. The company specialises in broadcasting clients’ brands online as well as generating sales and sales leads for them.

The Web Profits team is passionate about online business. Being an online marketing firm Web Profits has taken full advantage of the power of the Internet. Specifically, the company has not been limited by local personnel sourcing. Recognising the value of specialist expertise, Web Profits has sourced some of the finest online business, marketing and design talents from around the world to meet its many clients’ needs.


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