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Funny music video shows madness of geeks inventions


A wacky new music video is pointing the finger at geeks

who plague our lives with overly-complicated computer

“Momentum” by New Zealand duo ’As U R’ (pronounced

“as you are”) hilariously shows how nerdy thinking can add

layers of needless complexity to our everyday activities,

and how computers are dangerously close to running our

"It seemed to us that technology can make routine tasks

less efficient“ says As U R frontman John Stevens, ”in our

video (at we wanted

to explore how the world seems to be slave to the

relentless pace of technological development".
While recording their CD album ’A Year of Wednesdays’

As U R observed that although their instruments were

long-established technically speaking, using computers for

recording meant playing a constant game of ’upgrade

"We would get to the stage of using no more than about

10% of a program before we were prompted to buy an

upgrade which would chew up more resources. It would

give us even more options so that now we were only using

about 7% of the program but waiting longer for the

computer to do it’s thing".
As U R elected instead to record all their album on a

dedicated multitrack hard-disk recorder - no PC, no

crashes, no waiting for processors. Their message is ’keep

it simple, use PC’s only for the things they are good at".
Their story at


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 video shows madness
 geeks inventions
 madness of geeks

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