Sennari’s PrizePlay Game Service Nominated For ‘Best Made for Mobile Game’ Award By GSMA

Company to be recognized at 3GSM World Conference in Barcelona for its innovative CRM offerings

CUPERTINO, Calif. - Jan. 26, 2005 – Sennari, the world leader in CRM-based applications for mobile phones, has been nominated for the prestigious 2006 ‘Best Made for Mobile Game’ award by the GSM Association (GSMA), the trade organization that represents cellular phone operators, as well as manufacturers and suppliers of cellular telephony products.

Sennari was nominated for the ‘Best Made for Mobile Game’ award based on its ability to offer a ‘made for mobile’ application that produces compelling user attraction. The nomination demonstrates the Sennari’s success of its new CRM-based game offering, PrizePlay™, a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. PrizePlay, which was launched in late 2004, is already available through major carriers, including U.K-based Vodafone.
“Our goal is to deliver products that not only provide a fantastic user experience, but also bring real value to mobile carriers,” said Bill Barhydt, CEO of Sennari. “The honor bestowed to us by the GSMA recognizes that our products are best in its class. We are looking forward to offering even more compelling products in the future.”
One of the most popular new services for the 3GSM mobile wireless industries is mobile entertainment, including games. Sennari’s CRM-based gaming services optimizes the user experience by offering such features as network based game interaction, low cost pay-per-play, refer a friend, and in-game prizes.

“The 2006 GSM Association Awards have been specifically designed to showcase the diversity of products and services and the quality, ingenuity and level of innovation that combine to fuel the mobile value chain,” said Rob Conway, CEO of the GSM Association. “Entries this year have again exceeded our highest expectations, reflecting the vibrancy of the mobile industry on a global basis. This is reflected in Sennari’s nomination for the 2006 Awards.”

The ‘Best Made for Mobile Game’ award is part of GSMA’s annual award program that has been honoring excellence throughout the industry since 1995. Winners will be announced during the 3GSM World Conference in Barcelona on February 14, 2006.

About Sennari
Sennari offers the first mobile customer relationship management (mCRM) platform that helps carriers and content providers know their customers. Sennari’s services are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including real-time events, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns. For more information, visit www.sennari.com.

About GSM Association
The GSM Association (GSMA) is the global trade association representing more than 679 GSM mobile phone operators across 210 countries of the world. In addition, more than 150 manufacturers and suppliers support the Association’s initiatives as key partners. The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association’s members serve more than 1.5 billion customers - 78% of the world’s mobile phone users. Visit www.gsmworld.com for more information.


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