Avaya Receives 2008 Product of the Year Award Presented by Customer Interaction Solutions® Magazine

Avaya Proactive Outreach for Financial Services Honored for Outstanding Innovation

BASKING RIDGE, N.J. - Avaya Inc. announced today that Proactive Outreach for Financial Services has received a 2008 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine (www.cismag.com), the leading publication covering CRM, call centers and teleservices.

Avaya Proactive Outreach for Financial Services helps financial companies use outbound communications and self service to drive new efficiencies, improve cost-savings and enhance customer experiences. With this solution, financial companies can enhance their contact center capabilities by using outbound self service to automate and handle communications and transactions covering a customer’s entire lifecycle - from acquisition to retention to collections.

“More than ever, ensuring a high level of customer service is critical to a financial company’s ongoing success,” said Greg Billings, vice president, Avaya Global Professional Services. “This honor reinforces our leadership in extending the best contact center capabilities available to key vertical industries. Avaya Proactive Outreach helps financial companies deliver consistent, clear communications to customers - something that is critical in these volatile economic times - and we believe this solution will continue to provide significant benefits to the financial industry.”

Avaya Proactive Outreach can use outbound self service personalized to each customer in order to securely handle new account openings, alert customers to overdrafts or fraud alerts, and obtain payments or promises to pay. This helps inform customers of key events, identify potential issues early, and build loyalty among customers.

“I am pleased to honor Avaya for their hard work and accomplishments. Their commitment to quality and excellence benefits the contact center experience as well as ROI for the companies that use them,” said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Interaction Solutions. “For 11 years, Customer Interaction Solutions magazine has recognized the companies which demonstrate excellence in technological advancement and application refinements.”

The 11th Annual Product of the Year Award winners will be featured in the January 2009 issue of Customer Interaction Solutions magazine.

For more information about the Customer Interaction Solutions’ 2008 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.