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AOL Sites Reach 22 Months of Consecutive Year-Over-Year Growth in November


Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008

New York, NY . - AOLís programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOLís programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, womenís lifestyle and menís interests.

Unique visitors to AOLís programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOLís programming sites have had double-digit growth year-over-year in Q3 2008.

In addition, the recently completely redesigned, which opened the site to third-party content, e-mail, social networks and more, grew 14% in page views, 13% in unique visitors and 29% in total minutes, year-over-year.

ď2008 has been a truly successful and historic year for AOL Programming,Ē said Bill Wilson, Executive Vice President, AOL Programming. "Our programming strategy is working, as evidenced by both our strong and consistent comScore results and the double-digit revenue growth weíve experienced on our content sites. Weíre providing unique value to our users and advertising partners, and weíre in one of the top positions in nearly every important programming category. In addition, we reinvented the portal with the successful launch of the new We are well positioned for the coming year and look forward to continuing our momentum with additional sites aimed at consumersí passions, major enhancements to and creating premium and relevant solutions for advertisers.Ē

To lean into the audience fragmentation on the Web and focus on consumer passion points, AOL has over the past two years launched a total of more than 30 sites targeted at specific interests, and several of these sites already rank number one in their categories, according to the November 2008 comScore Media Metrix report* including:

* #1 Country Music Site: TheBoot,, 5.9 million UVs in November
* #1 Hip-Hop Music: The BoomBox, , 2.3 million UVs in November
* #1 Men: Asylum,, 3.3 million UVs in November
* #1 Style: StyleList,, 4.5 million UVs in November
* #1 Womenís Blogs: Lemondrop,, 3.3 million UVs in November

In addition to the strong traffic to new sites, many of AOLís channels continue to appear in the top five of their categories for unique visitors, according to the November 2008 comScore Media Metrix report:

* #1 African American: BlackVoices,
* #1 Maps: MapQuest,
* #1 Music: Music,
* #1 Retail- Tickets:,
* #1 Television: Television,
* #1 IM: AIM,
* #2 Horoscopes: Horoscopes,
* #2 Latino: Latino,
* #2 Business- News/Research: Money & Finance,
* #2 Entertainment-News: TMZ,
* #2 Email: AOL Email,
* #3 Real Estate: Real Estate,
* #3 Health: Health,
* #4 News: News,
* #4 Technology: AOL Tech,
* #4 Yellow Pages: AOL Yellow Pages,
* #4 Womenís: AOL Living,
* #5 Search: Search Network,
* #5 Local: AOL Local,
* #5 Weather: AOL Weather,
* #5 Email: AIM Mail,
* #5 Home: AOL Home,

AOLís also experienced growth in its product offerings. For example, AOLís leading video search engine, Truveo, saw year-over-year increases of 264% in unique visitors and 289% in pages views according to the November 2008 comScore Media Metrix report.

AOL also recently featured several new integrated advertising campaigns on the content sites as well as on

* Chiliís on AOL Musicís Sessions:
* Walmart on AOL Livingís Holidays:
* Procter & Gamble on AOL Livingís Morning Rush:
* Campbellís Soup on AOL Food:
* Target on the Holidash blog:
* GMC on AOL Livingís Trade Secrets:

As part of its transformation to an ad-supported Web business, AOL has redesigned its entire lineup of content vertical sites over the past two years, including those focused on finance, sports, news and lifestyle.

*Categories for Asylum, BlackVoices, Horoscopes, Latino, Lemondrop, TheBoomBox, TheBoot and StyleList have been custom built by AOL.


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