TANDBERG Television Wins Readers’ Choice IPTV Vendor of the Year Award

Telecom Asia’s service provider readers recognize contribution to technology advancement and market acceptance through online vote

Hong Kong .- TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), has been named IPTV Vendor of the Year in the Telecom Asia Readers’ Choice Awards. The award was presented today at a ceremony at the Conrad Hotel, Hong Kong.

“This is a magnificent endorsement of the work TANDBERG Television has been doing across Asia-Pacific during 2008 to help IPTV providers introduce and expand world class digital TV services,” said Dario Choi, VP and general manager of TANDBERG Television Asia Pacific. “We are proud and honored to be named IPTV Vendor of the Year by the readers of Telecom Asia. Our continuing market lead in HD and SD video encoding and transcoding have been key building blocks for our success in the region this year. What’s more, our combined IPTV offering with Ericsson puts us in pole position to enable Asian operators to expand their TV offering by delivering the Individual TV experience to their customers.”

The Readers’ Choice Awards recognize the technology innovations and contributions to the industry of leading telecom vendors operating in Asia-Pacific and are judged by the magazine’s online subscriber base of Asian service providers. Winners are selected on the basis of overall quality of innovation and contribution to technology advancement, market acceptance (including market share, growth in market share and new customer acquisition), revenue growth, contribution to overall industry growth, and vision.