Red Lion Interactive Launches Play N Trade Supply Portal

Red Lion Develops Web Portal that Allows Each Franchisee
To Access and Order Accessories Direct from Site

Los Angeles, Calif. (December, 2008) – Play N Trade, the fastest growing franchise retailer in the video game industry, has signed an agreement with Red Lion Interactive that provides immediate access to Red Lion’s entire inventory of video game accessories. Inventory is available to each franchisee anytime, day or night, through a custom designed web portal that provides immediate access to Red Lion’s inventory.

The custom web portal establishes a new, advanced stage in retail distribution for Red Lion and provides each Play N Trade franchisee unencumbered product information. Each franchisee can simply log onto the Red Lion product portal, review product availability and order whatever they wish at any time. The order is then drop-shipped to each franchise location.

“With more than 200 individual franchises around the country, Play N Trade is a major force in video game retail and we are very excited to enter this new stage in our expansion as a supplier,” commented Red Lion CEO, Tom LaVoie. “The web portal we’ve designed for Play N Trade makes ordering products incredibly easy and efficient and serves the needs of each separate franchise.”

The contract with Play N Trade, and the development of the customized web portal, furthers Red Lion’s growth as the leading supplier of video game products in the interactive entertainment industry.

About Play N Trade
Play N Trade is the largest and fastest-growing video game franchise in the country. PNT provides an atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. PNT stores define “the ultimate gaming experience” by delivering uncommon customer service and interactivity. PNT’s diverse product lineup includes new and used video games, accessories and consoles from leading manufacturers. PNT is known for carrying everything from cool retro gaming products, such as the original Nintendo, to the latest state-of-the-art systems such as Xbox 360.


About Red Lion Interactive
Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1) 323-214-8325

Contact Information

Dirk Foster

PR Director

Red Lion

Contact via E-mail