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* BAS F’s new Internet presence

New multmedia content, extensive search functions, IPTC standard for picture editing

With immediate effect, BASF is implementing a new website design that sharpens the company’s profile as “The Chemical Company.” With around 300,000 visitors every month, the BASF website is one most highly frequented websites in the chemical industry. On the homepage, visitors are treated to short cartoon films illustrating how chemistry can make our daily lives more pleasant, energy-efficient and environment-friendly – today and tomorrow. Users wishing to perform searches and access information can use new functions provided by that take them swiftly to their destination.

Content, navigation and service functions of the new BASF website are even more clearly arranged than before. Journalists and other visitors can easily search news releases and backgrounders according to language, region, product or file format and collect them in a convenient download center. Topic-specific tag clouds on the homepage and in the “Investor relations” and “Sustainability” areas further enhance the search capabilities. For mobile use, a service allowing the latest news to be received by cell phone is also now available. As before, all of BASF’s news releases can also be obtained via RSS newsfeed.

In the images section, BASF is introducing the IPTC (International Press Telecommunications Council) standard, allowing editors to retrieve press photographs more specifically based on information in the image file and to editorialize and archive them more quickly. About 700 IPTC standard press photographs are currently available under “Press photos / Highlights 2008.”

BASF explains research topics of current major interest in the “Innovations” section:

entertainingly with weekly produced audio podcasts from the series “Chemical Reporter” and “Chemistry of Innovations,”
with new parts in the multimedia series “Science around us” and
with a spectacular series of images from the world of scanning electron microscopy.


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