NDS Announces Three Major Appointments

NDS Appoints Jesper Knutsson Vice President and General Manager of Sales, NDS Americas

NEW YORK — NDS, the leading provider of technology solutions for digital pay-TV, today announced the appointment of Jesper Knutsson as Vice President and General Manager of Sales, NDS Americas. He continues to be a member of the NDS Executive Committee.

In this position, Knutsson will be responsible for the overall sales strategy for NDS in the USA and Canada. His wide knowledge of and experience in the industry will play a key role in developing sales strategies, implementing new business initiatives and helping customers capitalize on emerging interactive TV applications.

“Jesper brings extensive knowledge of interactive television content, development and implementation to the US market which is only just beginning to see the real promise of interactivity in pay-TV viewing,” said David Nabozny, Senior Vice President and Chief Sales Officer. “As the US team continues to expand its customer base, which includes DIRECTV, Cox Communications and Cablevision, Jesper brings a unique portfolio of skills to the US at an auspicious time.”

Prior to this appointment, Knutsson was NDS Vice President, Interactive TV, based in Denmark where the NDS interactive division is headquartered. In this role, he worked closely on the development of innovative interactive TV applications for QVC and interactive games such as the Golf LaunchPad/XTV Experience™ and branded content for major broadcasters such as Nickelodeon and Cartoon Network. Knutsson will continue to oversee NDS Denmark.

In 1996, Knutsson joined Visionik, which formed the core of NDS Denmark, and he led the company to global leadership in interactive TV. Under his direction, the company developed more than 80 interactive services for clients worldwide. When NDS purchased Visionik in 2002, Knutsson continued to head up the division and to ensure that NDS maintained its lead position in interactive TV application development and deployment.

“This is a very exciting time to be asked to lead our team in North America as the US gears up to go completely digital in February 2009,” said Knutsson. “NDS brings a wealth of advanced applications and new technologies to this hungry market, and I look forward to contributing to this already successful US business as we help shape the way Americans enjoy their television experience.”

NDS Promotes Caroline Le Bigot to Senior Vice President, EMEA and Latin America

LONDON, UK — NDS, the leading provider of technology solutions for digital pay-TV, today announced that Caroline Le Bigot has taken on responsibility for its business in Latin America in addition to her senior role in EMEA. In recognition of her contribution to NDS and reflecting her expanded responsibility, Caroline Le Bigot has been promoted to NDS Senior Vice President, EMEA and Latin America, and General Manager, NDS France. She remains a member of the NDS Executive Committee.

“Over the last five years Caroline has made numerous contributions to NDS including the integration of NDS France. She has assumed ever-increasing responsibility; most recently spearheading our success in Germany working with Premiere, Tele Columbus, Arcor and Kabel BW,” said Dr Abe Peled, Chairman and CEO of NDS.

“The nascent digital TV market in Latin America represents a significant potential opportunity for NDS. Caroline has an established track record of successfully managing international businesses, making her an excellent choice to lead our organisation’s expansion in the region” he added.

Prior to joining NDS, Caroline worked at Thomson, where she held the position of Vice President of Broadband Access Products for Europe and Asia, and earlier, was Vice President of its worldwide cable and retail digital decoder business.

Earlier in her career, she spent three years at Gemplus as general manager of its southern EMEA division.

Previously, Le Bigot worked at Apple Inc for 12 years, ultimately in the role of Marketing Director for the EMEA publishing and media division.

Caroline has a Masters degree from the Institut d’Etudes Politiques in Paris and undertook management training at the Haute Ecole de Commerce, France.

NDS Promotes Sue Taylor to Senior Vice President and General Manager Asia Pacific

LONDON, UK — NDS, the leading provider of technology solutions for digital pay-TV, today announced that Sue Taylor has been promoted to NDS Senior Vice President and General Manager Asia Pacific with responsibility for all operations across the region. She continues to be a member of the NDS Executive Committee.

Taylor is a respected industry figure in the region. She joined NDS in 1995 at its regional headquarters in Hong Kong, where she supported STAR TV as it launched its digital TV service using NDS conditional access systems. She continues to work closely with STAR and other NDS Asia Pacific customers to help them leverage their investment in technology to grow their pay-TV businesses.

The region also plays an important role in NDS’ R&D operations, particularly its centres in India and Korea. Earlier this month, NDS announced that it has invested over US$120 million in India since opening its R&D centre in Bangalore in 2000. Furthermore it plans to accelerate investment in India over the next three years.

“Since joining us 13 years ago, Sue has done an outstanding job establishing NDS as the leading player in Asia. She has built a first rate team and grown our business in the region from a single customer to over 30 customers and over $150 million in revenues,“ commented Dr Abe Peled, Chairman and CEO of NDS.

NDS Asia Pacific customers include many of the world’s largest and most innovative service providers, including Astro (Malaysia), Bharti Airtel, Tata Sky, and Hathway Cable & Datacom (India), CCTV, China Cable Network, Sichuan Cable Network, Guizhou Cable TV (China), STAR (Hong Kong), China Network Systems (Taiwan), FOXTEL (Australia), Indovision (Indonesia), SkyLife, KT (Korea), Sky TV (New Zealand).

About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of News Corporation, supplies open end-to-end digital technology and services to digital pay-television platform operators and content providers. See www.nds.com for more information about NDS.

Read about the latest developments at NDS and in the pay-TV industry in World Vision

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