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AT&T Recognized by Frost & Sullivan with 2008 North America Customer Value Award for Full-Service Business Customer Portal


AT&T BusinessDirect Honored for Depth and Quality of Data, Ease of Use and Innovative Features

Dallas, Texas, AT&T Inc. (NYSE:T) announced today that the global growth consulting company Frost & Sullivan has presented AT&T with the 2008 North America Customer Value Award in the area of Full-Service Business Customer Portal for AT&T BusinessDirect®.

“After evaluating seven communications service providers, we determined that AT&T has best demonstrated the ability to serve its customer base with more innovative e-servicing strategies than competing vendors,” said Lynda Stadtmueller, Senior Research Analyst Business Communications Services, Frost & Sullivan. “The AT&T customer portal offers enterprise customers a comprehensive solution including one-stop access to an integrated portfolio of ordering, billing, trouble-ticketing, network performance and collaboration tools.”

John Cushman, vice president of e-Sales and Services for AT&T, said: “Enabling our customers to better manage their global networks across the full range of wireline and wireless business services through AT&T BusinessDirect is a priority for us. We’re pleased to see Frost & Sullivan’s acknowledgement of our leadership in online customer service.”

The AT&T BusinessDirect portal combines service management and support-reporting tools into a single, secure extranet site that provides users with increased visibility and cost control over their network performance and investments. Each month, hundreds of thousands of AT&T business customers conduct more than 3 million transactions — including ordering services, maintenance requests and billing inquiries — using the AT&T BusinessDirect portal.

The Frost & Sullivan 2008 Customer Value Award in the area of Full-Service Business Customer Portal is presented to the company that has best demonstrated the ability to serve its customer base with more innovative e-servicing strategies than competing vendors. This award recognizes AT&T’s successful delivery of an integrated suite of electronic self-service tools and the degree to which those strategies have met customers’ stated needs and requirements.

In order to select the award recipient, analysts quantified several factors for each market participant according to predetermined criteria. Enterprise portals for seven leading North American communications service providers were demonstrated, and interviews were conducted with key architects of the portals. In addition, interviews were conducted with all customers whose names were provided by the communications service providers.

For more information on AT&T BusinessDirect, go to

About Frost & Sullivan
Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company’s Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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