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Consultancy exceeds client expectations with SAS®


SAS® business analytics accelerate delivery of market intelligence from International Planning and Research

International Planning and Research (IPR), a provider of highly time-sensitive opportunity analysis and forecasting for some of the world’s largest technology providers, recently deployed SAS enterprise-class business analytics to drive customer value.

The faster this 50-analyst strategic marketing consulting firm can produce its monthly analyses, the more value it provides to a client base that includes IBM, Hewlett-Packard and Microsoft.

IPR is a relatively small company known for delivering large company results. IPR gives its clients a competitive advantage by helping them understand the dynamic, ever-changing market opportunity for their products and services.

Following IPR’s recent deployment of SAS’ industry-leading business analytics framework, the company cut two days off its typical turnaround time of five or six days. Company executives called the decrease significant.

“With SAS, we’re able to go far beyond our clients’ expectations, not only with more timely delivery, but the time savings also mean that we’re able to do even more analysis for our clients,” said Joseph Gatto, IPR Managing Director.

“In some cases, we have added more market segments or countries to our analysis as a result of the time saved with SAS. In other instances, we have deployed our analysts to other projects. Bottom line is that with SAS we’re more efficient and we’ve gone beyond our customers’ expectations,” he said.

Gatto said that prior to the SAS deployment, IPR used four disparate tools, but now have standardized on the SAS framework. IPR analysts no longer need to be skilled in transferring or manipulation data between multiple tools, including Excel.

IPR, based in Maynard, Massachusetts, and Hayes, UK, uses SAS Enterprise BI for Midsize Business and other SAS products. IPR integrates data from a wide range of sources, including the U.S. Bureau of Economic Analysis, EuroStat, various other countries’ agencies and IPR’s own proprietary data.

“SAS business analytics are well known as the gold standard for enterprises of all sizes seeking to increase their competitiveness,” said Jim Davis, Senior Vice President and Chief Marketing Officer of SAS. “Both IPR and its customers benefit from the key role of SAS Analytics.”


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