RIM Takes Push to a New Level with BlackBerry Web Signals Technology for Third Party Content Services

Online content providers can now push notifications to BlackBerry smartphones and enable streamlined mobile access for their customers

Santa Clara, CA - BlackBerry Developer Conference – Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced the availability of the new BlackBerry® Web Signals technology for the BlackBerry developer community.

BlackBerry Web Signals leverages RIM’s unique push technology to allow online content providers to automatically notify BlackBerry smartphone users when relevant content has been published and to allow streamlined, one-click access to the online information. With online content services powered by BlackBerry Web Signals, BlackBerry smartphone users can spend less time searching the web and more time connecting directly to the content that matters to them personally. Content providers will offer a range of services powered by BlackBerry Web Signals that enable customers to stay connected with news, weather, sports, entertainment, financial information and more.

“BlackBerry Web Signals technology allows content providers to engage their customers on a whole new level and to make mobile web access a much more interactive and personalized experience,” said Alan Brenner, Senior Vice President at Research In Motion. “Push technology makes a night-and-day difference to the mobile experience and BlackBerry Web Signals will help online content providers add value for their customers while driving significant additional traffic to their web sites.”

BlackBerry Web Signals technology leverages BlackBerry push APIs to enable content providers to push relevant and timely alerts to BlackBerry® smartphone users based on a customer’s opt-in preferences. Several members of the BlackBerry developer community are already set to launch services powered by BlackBerry Web Signals technology:

“CBC is pleased to be working with RIM on this unique service for BlackBerry smartphone users,” said Steve Billinger, executive director, CBC digital programming and business development. “CBCNews.ca is Canada’s favourite destination for online news and information. Through our multiple mobility services, we deliver the day’s headlines and breaking news to Canadians when, where and how they want to access them. With the innovative CBC service powered by BlackBerry Web Signals, users can have instant notification of breaking news and access it as it happens.”

“The BlackBerry Web Signals technology allows our customers to access their favorite music and get alerts, right on the home screen of their BlackBerry smartphone, of new tracks from their favorite artists on Dada.net,” said Daniel Cohen, Vice President, Business Development, Dada Entertainment. “A large number of our customers use BlackBerry smartphones, and this new technology makes it easier than ever for them to experience The Dada Music Movement wherever they go.”
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“Thumbplay adds thousands of pieces of new entertainment content every week,” said Are Traasdahl, CEO and Founder of Thumbplay. “With BlackBerry smartphones being the most popular handsets used by our members, the new Web Signals technology is a terrific way for us to keep many of our customers up-to-speed on the latest music, games and videos.”

“washingtonpost.com readers will soon have the opportunity to receive enhanced breaking-news alerts on their BlackBerry smartphones, making it even easier to access our coverage wherever they are.” said Peter Barclay, Director of Mobile Services for Washingtonpost.Newsweek Interactive. “With the new Web Signals technology, users can see when a new story has been posted to the site. The washingtonpost.com icon on their BlackBerry smartphone’s home screen will change to reflect a breaking political story, sports piece or other topics of coverage that users sign up to receive.”

About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

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