FRANKS™ REDHOT™ Chile ‘n Lime Steak Strips from Thanasi Foods Named Best New Salty Snack by Convenience Store News

BOULDER, CO – October 20, 2008 - Thanasi Foods LLC, a leading developer and supplier of branded foods, today announced that its FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips have been named the 2008 Best New Salty Snack by Convenience Store News magazine.

“We are thrilled,” commented Justin Havlick, president and CEO of Thanasi Foods. “The tremendously positive response to our line of FRANK’S™ REDHOT™ products has been gratifying, and we are honored that the authentic and flavorful taste of FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips has been recognized by Convenience Store News.”

About FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips
The new FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips are a format and flavor unmatched in snacks! Made from full-flavored beef steak that is marinated in FRANK’S® REDHOT® Chile ‘n Lime Hot Sauce, these Steak Strips impart a tenderness and flavor that is sure to become a favorite among consumers nationwide. The 3.5 oz. FRANK’S REDHOT Steak Strips are available in 12-count cases, along with various point-of-sale display vehicles.

For more information about FRANK’S™ REDHOT™ Original Beef Jerky, FRANK’S™ REDHOT™ Sausage Sticks, FRANK’S™ REDHOT™ Chile ‘n Lime Sausage Sticks and FRANK’S™ REDHOT™ Steak Strips visit www.FRANKSREDHOTSNACKS.com.

About French’s Foods of Reckitt Benckiser Inc.
FRANK’S REDHOT was created on the banks of the Ohio River when Jacob Frank began experimenting with Louisiana Sunlongs, a special strain of cayenne peppers that offers a zesty full-bodied taste. The unique essence of these special cayenne peppers is then combined with vinegar and spices, and aged to perfection. The result is history: the perfect blend of flavor and heat® for almost a century and counting. FRANK’S REDHOT is the secret ingredient used in the original Buffalo Wing created in Buffalo, NY in 1964.

FRENCH’S Foods, a division of Reckitt Benckiser Inc., the maker of FRANK’S REDHOT Cayenne Pepper Sauce, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser Inc. family of food products include CATTLEMEN’S® Barbecue Sauce, FRENCH’S® mustards, FRENCH’S® French Fried Onions, and FRENCH’S® Potato Sticks.

About Brandgenuity
Brandgenuity LLC, an independent trademark licensing agency based in New York with offices in Los Angeles, provides turnkey licensing services to owners of famous trademarks. The agency’s four principals, Jay Asher, Adina Avery-Grossman, Louis Drogin and Andrew Topkins, have more than 60 years of combined licensing and marketing experience. Brandgenuity agency services include strategic licensing planning, prospecting, negotiation, licensee management and program administration. Brandgenuity represents the following prestigious clients: LeapFrog®, Food Network, Snapple®, Yoo-hoo®, Mott’s®, World Poker Tour®, French’s Mustard®, Frank’s RedHot®, Oneida, RCA, Tamar Geller, Molly Sims and Verizon, among others.

About Thanasi Foods
Thanasi Foods LLC is a privately held, Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, Thanasi Foods’ branded snack products can be found in over 40,000 U.S. retail locations today with a growing retail share. For information about Thanasi Foods and the company’s products, visit the website at www.THANASIFOODS.com.


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FRANK’S® and REDHOT® and The Perfect Blend Of Flavor & Heat® are registered trademarks owned by Reckitt Benckiser Inc.

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Marilyn R. Kroner

President

Kroner Communications

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