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Start your day the pleasant way with the new Philips Wake-up Light


Philips Simplicity Event, Moscow, Russia – At the Simplicity Event held at the Red Square in Moscow today, Philips is showing a broad range of present and future solutions for simplicity in health and well-being in everyday settings of consumers’ lives. The newly designed Philips Wake-up Light presented at the Event today is an innovative light simulator that gently wakes the body in the early hours of winter mornings, ensuring a sense of relaxation and well-being.

Getting out of bed on a dark winter morning can be a struggle especially if we are jolted out of a peaceful sleep by the abrupt sound of an alarm clock or mobile phone. In a survey conducted by Philips, nine out of ten consumers admitted to hitting the snooze button on their alarm clock before being able to get themselves up and out of bed. However it doesn’t have to be that way, thanks to the newly designed Wake-up Light from Philips - the dawn simulator that wakes you naturally with light.

The Philips Wake-up Light is designed to gently wake the body the way nature intended - with light. From half an hour before your required wake-up time, the Philips Wake-up Light starts emitting light which gradually increases in intensity, simulating the rising sun in your bedroom. Your body will be gently prepared to wake-up so you feel refreshed and more alert when you finally open your eyes. In a survey eight out of ten users found the product easy to use, as its intuitive design means the product takes only a few minutes to set up on first use.

To make the experience even more pleasant the Wake-up Light incorporates three natural sounds to help you Wake-up in harmony. Choose from birds in the forest, sounds of the African jungle, soft chimes in the wind, a friendly beep or your favourite radio station for the ideal waking experience. The new Wake-up Light has been redesigned to look better on your bedside table. Its new ergonomic design means that it is now smaller and even more practical to use. Its light intensity means you can use it as a reading light, it’s also eco-friendly thanks to its energy saving light bulb.

Ena Voute Category Leader Beauty and Vitalight, Vice President Philips Consumer Lifestyle said, “We are delighted to launch the new Wake-up Light this winter. In a survey conducted by Philips, 9 out of 10 consumers found waking up by light using the Philips Wake-up Light more pleasant than alternative methods such as a radio alarm clocks. We know that light stimulates the senses, energizing the body and helping you to feel less lethargic – perfect for anyone who’ll be getting up in the dark this season, which is most of us!”

Philips can’t bring summer back but it can improve your winter wake-up. Say goodbye to your noisy alarm clock and make way for the sunshine on your bedside table with the Philips Wake-up Light.

Notes to Editors:
The more natural way to start your day, the Philips Wake-up Light would make the ideal gift for any friend or family member that has trouble waking in the morning. It features:

* 30 minutes sunrise simulating process.
* Light intensity up to 300 Lux such that light awakes you naturally.
* Natural Wake-up sounds.
* Light for easy reading.
* Compact size for limited bed-side table space.
* Elegantly hidden LED Display.
* 9 minutes snooze function with sunrise replication (light and sound).
* Alarm-test function, to check next morning’s light and sound settings and for demonstration in-store.
* Energy saving lamp.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


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