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Sybase 365 Mobile Banking Solution Features Unique Natural Language SMS Capability


Intelligent SMS Enhances Communication Between Customers And Banks

NEW YORK, NY — Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, announced today the company will be showcasing Sybase® mBanking 365™ with a unique Intelligent SMS natural language capability — at Finovate 2008, in New York City.

The Intelligent SMS capability of Sybase mBanking 365 makes SMS messaging intuitive and easy-to-use by enabling communication between consumers and financial institutions without the need for remembering complex keywords or using multi-level, menu-driven applications. The service is smart enough to understand common misspellings, multi-part queries, slang, and synonyms, enabling even first-time mobile users to request information and services using their own words.

“Intelligent SMS delivers a significant value-added service that is unique to the mobile messaging industry,” said Matthew Talbot, Vice President, mCommerce at Sybase 365. “As mobile banking continues to gain momentum, our natural language feature helps banks to improve customer interaction and service adoption.”

Sybase mBanking 365 employs a unique, powerful agent network that interprets each user’s free-form input and translate users’ own words into relevant commands. Users can therefore request information and undertake transactions without worrying about grammar, syntax, or spelling.

Key Benefits of Sybase mBanking 365, with Intelligent SMS:

* No keywords: Users access information using plain text, without worrying about grammar, spelling, syntax or memorizations of complex and cryptic keywords. The capability deals with user errors and provides contextual help as needed.
* Universal support: Works with any phone, any network; with no software or applications to install on the phone.
* Multi-language support: Support for information and service requests in any language.
* Innovative approach: To date, 22 patents have been filed to support the natural language technology and approach.

Sybase is a trusted partner for some of the world’s biggest banks. The company has over 20 years experience in providing integrated services to more than 200 of the world’s leading financial institutions. Coupled with Sybase 365’s mobile banking expertise as the leading provider of mobile services (SMS, MMS) for financial corporations worldwide, the company is uniquely placed to enable banks to realize the potential of mobile banking. Sybase mBanking 365 is the only product that offers a single connection to complete, multi-channel mobile banking with SMS, mobile browser, and rich-client on a single platform.


About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit:

Sybase, Sybase 365 and Sybase mBanking 365 are trademarks or registered trademarks of Sybase, Inc. ® indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365’s future prospects, new products and services, and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company’s web site).


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