Are You Change Ready

Important new book, READY Thinking, provides essential insights, critical tools
to help individuals, leaders, organizations thrive amid uncertainty

MINNEAPOLIS – October 9, 2008 – Today’s financial crisis is sending shockwaves across virtually every business, organization and individual in America and around the globe. Now, John Baker, a noted authority on change and leadership, and a financial-industry veteran, offers crucial insight and strategies to help leaders and organizations thrive in the face of change.

Baker’s new book is READY Thinking: Primed for Change, 5 Principles for Action in Times of Uncertainty. In it, he outlines how organizations—and their leaders—can capitalize on opportunities amid tumultuous change and go beyond mere survival to actually grow their businesses.

READY Thinking constitutes essential reading for anyone who wants to:
• Move yourself and your organization through change more rapidly and sell more business.
• Engage employees, retain top talent and get on task faster.
• Drive client loyalty in a changing environment by more effectively overcoming obstacles.
• Grow market share, take more risks and seize opportunities.
• Achieve all of this with a resolute, committed team that works across organizational silos.

Baker systematically breaks down the barriers to defining reality – the first step in getting “ready”: including lack of focus, fear and playing the ‘what if?’ game, among others. He also provides concrete tools for handling change, including more than two dozen ‘2-minute drills’ that provide ammunition to fight back and thrive during times of stress and uncertainty.

To order copies of READY Thinking for yourself and your organization, visit www.atlasbooks.com, www.readythinking.com or ask for it at any book retailer.

About John Baker
John Baker is a noted authority on change, a professional speaker, a financial-industry executive with more than 20 years of experience, and a successful entrepreneur. He is the founder of READY Thinking, LLC, an organizational and leadership development firm committed to helping individuals and organizations win when faced with change. A member of the National Speakers Association, John lives with his family in Minnesota. For more information, go to www.readythinking.com.

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READY Thinking, Primed for Change, 5 Principles for Action in Times of Uncertainty is published by Wonsockon Publishers, Minneapolis, MN. Non-fiction, ISBN: 978-0-9818852-0-9. $24.95 U.S. www.readythinking.com

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