Deliver Your News to the World

NCLR Launches Online Multimedia Campaign For Latino Voter Mobilization


Washington, DC—Building on the tremendous success of the citizenship campaign, Ya es Hora ¡Ciudadanía! (It’s Time: Citizenship!), the National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States, launched, an online multimedia campaign to complement the Ya es Hora efforts and those of multiple other partners. The new website will serve as a one-stop portal to connect Latinos with various unprecedented efforts to register new voters, provide voter information and education tools, and increase voter turnout in November. There are 17 million eligible Hispanic voters in the United States who can make a difference in this election.

In addition to public service announcements featuring Eva Longoria, will provide downloadable music videos, and MP3s. The new website will promote the Ya es Hora toll-free bilingual hotline, 1-888-Ve-Y-Vota. It will also provide links to websites like, which provides voter registration tools and vital information such as where to find local polling locations on Election Day.

This month, the campaign launched the Yo Votaré ’08 Video Contest to encourage Latinos to express the importance of voting through their creativity. The videos will be set to the campaign’s song, “Yo Votaré.” The winning submission will be showcased on the website and will receive a $1,000 prize. All contest rules and details are available at The first 100 visitors to join the movement will receive a free campaign T-shirt.


Ya es hora ¡Ciudadanía! has succeeded in generating more than one million citizenship applications and represents the largest and most comprehensive effort to incorporate Hispanics as full participants in the American political process. The national effort is led by Entravision Communications, ImpreMedia, Mi Familia Vota Educational Fund, the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, NCLR, and Univision Communications Inc.


 Latino Voter Mobilization
 Music Video
 Eva Longoria
 Multimedia Campaign

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.