Synovate’s new appointment enhances digital offering

HONG KONG — Global market intelligence company Synovate today announced the appointment of Lindsay Main as Associate Director, Marketing Communications.

Ms. Main is based in Hong Kong and will report directly to Synovate Global Head of Communications, Alicia Kan. Ms. Main will be responsible for developing the company’s digital marketing and communications strategy with the objective to strengthen Synovate’s global brand in all online applications.

Also experienced in traditional marketing communications and managing cross-functional teams, Ms. Main brings with her valuable knowledge in digital applications and digital media opportunities.

“We are thrilled to have Lindsay on board. Her digital know-how will allow Synovate to go beyond experimenting to actually determining what works and what we should invest in for all our online communications,” said Ms. Kan.

Prior to joining Synovate, Ms. Main worked for Virgin Atlantic in the UK and was responsible for the success of the online communications strategy for their loyalty programme, Flying Club.

Ms. Main is pleased to use her knowledge and experience to lead Synovate’s digital marketing strategy globally.

“Digital marketing offers many exciting new opportunities to communicate and interact with both our customers and internally within our business. Synovate’s investment in digital media signals a very strong commitment to their innovative marketing vision, one that I feel very excited to be a part of. I am delighted to be in Hong Kong and looking forward to getting to know, and developing solutions for, our many and varied markets.” Ms Main said.