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Argos Group and Unica’s Affinium Marketing Suite Take to the Clouds


Wednesday, October 8, 2008 – Bloomfield, Connecticut

Argos Group, a leading marketing technology consultancy and experienced Unica integration partner have formed an alliance to be the first to offer Unica’s Affinium® marketing application suite to the mid-market in a cloud computing environment. Unica’s Affinium Campaign™ is a world class campaign management and marketing automation solution which can now be made available by Argos through a cloud computing infrastructure, greatly reducing the total cost of ownership.

Argos Group and its top-rated consultants have over 8 years of experience implementing Unica’s Affinium software and database marketing technology for large enterprise organizations. Argos has successfully delivered full lifecycle Campaign Management, Predictive Modeling, Analytics and Marketing Resource Management (MRM) to Fortune 500 companies in Retail, Entertainment, Financial Services, Telecommunications, Automotive and Technology sectors. Argos technical architects have been researching the ability to provide Unica’s Affinium software through cloud computing over the last year and plan to deploy the first production instance this fall.

In speaking about the Unica alliance, Kip Wolin, Managing Partner said, “This will be a game changer. Multi-channel campaign management for the mid-market has been cost prohibitive in the past for both on-premise and hosted solutions. Unica’s mid-market software licensing offered through Argos’ cloud computing solution allows many more organizations to deploy customer-centric marketing programs more cost-effectively and rapidly than ever before.”

“The mid-market demands marketing solutions with ease-of-use, accelerated ROI, competitive pricing and relevant industry expertise to compete and win. Unica and Argos Group are well-positioned to deliver the right solution choices to this underserved market segment, notably with the introduction of the cloud computing option that significantly lowers the cost barrier to entry,” said Fred Chapman, director of Partner Management for Unica. “Argos truly understands the needs of the mid-market and has many years of experience successfully implementing and supporting Unica’s solutions. We are delighted to have them as part of our growing network of value-added resellers to the mid-market.”

The combination of Argos Group’s expertise, Unica’s industry-leading Affinium Suite of products delivered in a cloud infrastructure removes barriers to entry for mid-market companies. Benefits of this solution include:
• Ensures accelerated multi-channel marketing and real return on investment
• Significantly reduces up-front capital costs
• Enables access to enterprise class marketing software
• Provides highly scalable and affordable infrastructure
• Allows for rapid application deployment
• Eliminates the need to manage an internal marketing data mart
• Removes dependence on overburdened IT support staff
• Augments internal teams with highly experienced and specialized resources

Marketers will be better able to focus on retaining their best customers and quickly identify new customer acquisition opportunities rather than being hampered by technology limitations and high implementation costs. Argos will provide application and data management services that previously required a team of database, application and network administrators. The Argos solution includes multi-channel outbound and inbound campaign management, email messaging, closed-loop response analysis, predictive modeling and business intelligence tools, which can be used in a standalone capacity or as a fully integrated marketing solution.

About Argos Group
Argos Group specializes in the design and delivery of marketing automation solutions which enable large and mid-size marketing organizations to achieve and surpass their objectives and goals and continually improve on their return on investment. Argos’ provides solutions that increase customer centricity and bring greater insight and visibility to marketers. These solutions support a structured and measurable approach to marketing, which provides a consistent and cohesive customer experience across communication channels, resulting in improved campaign response rates, increased efficiency in marketing spend, and reduced customer fatigue and attrition rates.


 marketing solutions
 cloud computing
 campaign management

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