AT&T Survey Examines Evolution of the Love Note, Role of Texting in Dating and Relationships

Sending Love Missives, Flirting and Being Rescued From Bad Dates Are Some of the Most Popular Uses of Text Messaging

Dallas, Texas, Call it LUV? AT&T Inc. (NYSE:T) has announced the results of the company’s recently commissioned survey among text-messaging adults ages 18-55 to gain more insight into how text messaging is being used in the modern dating scene. According to the survey, 40 percent of texters who are in a relationship or dating believe that text messaging plays a significant or very significant role in their relationships.

“People have discovered that there are moments when just the right text, sent at just the right time, can go a long way to keeping romance alive,” said Alecia Bridgwater, director of Messaging for AT&T’s wireless unit. “We wanted to understand more deeply how our customers were using text messaging in this way, and our study turned up some interesting insights.”

Dee Casey, a 26-year-old AT&T customer from San Antonio, said: “I spend a ton of time texting every day. I think it’s much easier to flirt via text message than in person because you have a moment to think of a cute, flirty, creative response without being embarrassed about what the other person will think.”

Whether you’re a teenager experiencing your first crush or a baby boomer re-entering the dating scene after a long hiatus, dating can be a daunting affair at any age. For many, text messaging provides an easier approach to making — and keeping — a love connection.

Love Taps
The love note has evolved from “roses are red” references scrawled on stationery to fast and flirty text messages. AT&T’s dating survey revealed more and more couples are tapping out sweet nothings on their cell phones whenever the mood strikes.

According to the survey:

* Sixty-eight percent of texters surveyed admitted to sending a love note via text messaging.
* Sixty-seven percent have used text messaging to flirt.
* Fifty-two percent said “thinking of you” is the most common text message received from a date or spouse.
* Twenty-eight percent indicated that they text at least three times a day with a significant other or spouse.

Love at First Text
Exchanging text messages before a first date can help put everyone at ease. Texting also allows you to be more clever and thoughtful in what you say.

* Thirty-four percent of texters in a relationship or dating agreed they would be more comfortable on a first date if they received a text message beforehand.
* Twenty-six percent agreed that someone would be more likely to accept a first date with them if they have exchanged text messages first.
* Fifty-eight percent admitted they have at least occasionally shown a friend a text message from a suitor to get his or her interpretation.
* Thirty-eight percent admitted that their wireless phone has saved them from an uncomfortable dating situation.

Love Hurts
Texting for love isn’t without its challenges. One of the great things about texting during a new relationship is the time it allows you to collect your thoughts and your courage before initiating communication. On the flip side, it also could possibly create uncertainty and frustration if the recipient of the message waits too long to respond.

* Eighty-four percent of those surveyed believe that text messages can sometimes be misunderstood by a date or suitor.
* Twenty-four percent said the biggest turnoff when texting with a date or a spouse is a slow response.
* Eighty-two percent, however, said they answer a text message immediately or as quickly as possible.
* One-third of texters who are in a relationship or dating indicated they would get upset if a date/spouse responded to a wireless call while on a date, although 44 percent admitted to answering their wireless phone while on a date.

Love Through the Ages
It’s not easy getting back in the love game after sitting on the sidelines for a while. There are many adults who find themselves single again and are quickly learning that the rules of engagement, as well as the tools of engagement, have changed over the years. Sending text messages to flirt, make romantic plans and, in some extreme cases, to break up is completely alien to many of a certain age.

So just how does age factor into adults’ views of texting and dating?

* Thirty-seven percent of respondents who are 18-35 said they text at least three times a day with their significant other compared with 22 percent of those who are 36-55.
* Seventy-four percent of respondents who are 18-35 have flirted via text messaging compared with 60 percent of those who are 36-55.
* Twenty-six percent of respondents ages 18-35 admitted to texting more than one person at a time to invite them on a date or for other romantic reasons, but only 7 percent of those who are 36-55 have done the same.
* Thirty percent of respondents ages 18-35 have texted friends and family to update them on a blind date compared with 19 percent of respondents who are 36-55.

AT&T offers a variety of messaging plans that fit your unique wireless needs. Two unlimited plans, Messaging Unlimited and Messaging Unlimited for Families, give you the freedom to send as many messages as you want — text, instant messages, picture and video — for one low monthly price. For more information, visit www.att.com/textmessaging.

Survey Methodology
AT&T’s 2008 text dating survey was conducted by Synovate via an online consumer opinion panel of 1,000 adults ages 18-55 in May 2008.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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