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Honda Becomes Official Vehicle of the NHL


3-year sponsorship supports hockey in the U.S. and Canada

American Honda Motor Co., Inc., Honda Canada, Inc., and the National Hockey League (NHL) have entered into a 3-year agreement naming Honda as the official vehicle of the NHL, the companies announced today. Elements of the agreement include Honda sponsorship of NHL television and Internet coverage along with active participation at NHL events in both the United States and Canada, such as NHL Face-Off Rocks 2008, NHL Winter Classic and NHL All-Star Weekend.

“With more than 53 million fans in the United States and Canada, the NHL is a big part of the sports landscape in North America,” said Steve Center, vice president of advertising and public relations for American Honda. “Honda has a long history of supporting sports at all levels worldwide, and working with the NHL will give Honda a great opportunity to become an even bigger part of the hockey experience.”

“This partnership integrates the leading brand in the automotive industry with the strength, momentum and excitement of the NHL brand,” said Keith Wachtel, the NHL’s senior vice president of corporate sales and marketing. “We are excited to have Honda as part of every major NHL platform while strengthening partnerships with NHL member clubs.”

The 3-year agreement with the NHL includes provisions for advertising on and during game broadcasts, camera-visible signage during games and events, on-site displays of Honda vehicles at select events, and much more. Honda began its involvement with hockey when it became the presenting sponsor of the Honda Center, home of the Anaheim Ducks, in 2006.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (Westwood One, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

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