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Aladdin Forms HASP SRM Migration Support Team to Service Growing Number of Software Publishers Converting to HASP SRM Technology


Expert team to provide “no downtime” migration guidance and support for those converting to HASP SRM -- the world’s #1 Software DRM solution

CHICAGO - Aladdin Knowledge Systems (NASDAQ: ALDN), an information security leader specializing in authentication, software DRM and content security, today announced the formation of a HASP SRM Migration Support Team that will support software publishers who are converting to Aladdin’s market-leading HASP SRM software DRM solution. The formation of the new Migration Support Team follows more than five years of escalating numbers of publishers switching to Aladdin HASP SRM technology.

Recipient of the prestigious 2008 SIIA CODiE Award, 2008 SoftwareCEO Innovation Award and the 2007 Frost & Sullivan Global Product Innovation Award, Aladdin HASP SRM continues to see steady customer growth worldwide from software publishers migrating away from other less comprehensive solutions. The Migration Support Team was designed to provide software publishers and their end-user customers with “no downtime” migration guidance and a seamless technology conversion.

In addition to the service offered by the HASP SRM Migration Support Team, Aladdin can enhance the migration experience with on-site visits to research, plan and design the customer workflow and business processes, further assisting software publishers in the implementation of protection and integration to backend systems.

“Aladdin HASP SRM’s ongoing growth and continued market leadership comes from its ability to transform software DRM from an inhibitor to an enabler,” said Mukul Krishna, global director of Frost & Sullivan’s Digital Media Practice. “HASP SRM enjoys a competitive advantage through innovation excellence that offers new levels of flexibility for software publishers that uniquely supports each phase of the software lifecycle - resulting in ever-growing numbers of customers switching to Aladdin HASP SRM.”

In customer polls, Aladdin HASP SRM customers continue to note the following:

* Customers switch to Aladdin HASP due to its market leadership as well as strong software anti-piracy protection, reliability, IP protection and flexible licensing
* Outgrowing existing licensing systems, software publishers need to turn to solutions that offer broad product lifecycle support
* Many customers leave competitors without backward compatibility - a standard feature with all Aladdin HASP solutions that maintains publishers investments for years
* Both large and small organizations highly value Aladdin HASP’s role-based and task-driven tools that facilitate the DRM lifecycle
* Aladdin HASP SRM stands out as an innovation leader by remaining the only software DRM solution offering both hardware- and software-based tools for software protection and licensing using one standard licensing terminology.
* Aladdin’s customized attention to each customer remains highly valued, providing assistance with integration and tools that allow their customer support teams to quickly identify and address license and compliance issues

“Recognizing competitive conversions have been a key driver of Aladdin HASP SRM’s growth, we are pleased to introduce the HASP SRM Migration Support Team to offer software publishers the most customized, customer-centric experience available in the market today,” said Laila Arad-Allan, vice president for Software DRM at Aladdin Knowledge Systems. “By offering the highest level of customer service possible, the new team will provide software publishers with assistance aimed at streamlining their migration while also gaining any necessary tools to address individual needs.”

About Aladdin HASP SRM
Aladdin HASP SRM is the #1 choice of software publishers worldwide, boosting business growth and profitability through strong software copy protection, unmatched intellectual property protection, and secure licensing and product activation. Fully aligned with the software product lifecycle, award-winning HASP SRM features easy-to-use role-based tools for developers, product managers, order processing, and production. Visit

About Aladdin
Aladdin Knowledge Systems (NASDAQ: ALDN) is an information security leader with offices in 12 countries, a worldwide network of channel partners, and numerous awards for innovation. Aladdin eToken is the world’s #1 USB-based authentication solution, offering identity and access management tools that protect sensitive data. Aladdin HASP SRM boosts growth for software developers and publishers through strong anti-piracy protection, IP protection, and secure licensing and product activation. Aladdin eSafe delivers real-time intelligent Web gateway security that helps protect data and networks, improve productivity, and enable compliance. Visit

©2008 Aladdin Knowledge Systems, Ltd. All rights reserved. eSafe and Aladdin Knowledge Systems and the Aladdin logo are trademarks or registered trademarks of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned in this document are trademarks or registered trademarks of their respective owners.


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