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Cypress Appoints Industry Veteran Ben Lee as Senior Vice President of Worldwide Sales


Executive’s Experience With Both Programmable and Broadline Chip Companies Is Expected To Accelerate the Adoption of Cypress’s Fast-Growing Programmable and Proprietary Solutions

SAN JOSE, CA, July 2008 -- Cypress Semiconductor Corp. (NYSE: CY) today named Ben A. Lee as senior vice-president of worldwide sales, reporting to Christopher Seams, executive vice president of sales and marketing.

Lee brings 20 years of experience in sales, marketing and executive leadership in the semiconductor industry, having worked with companies specializing in programmable solutions, as well as broadline suppliers. Most recently, he was Vice President of Worldwide Sales for Trident Microsystems, where he worked with the CEO to define the company’s market vision. Previously Lee was Chief Operating Officer at Apexone, responsible for day-to-day operations of the China-based mixed-signal start-up.

Lee spent six years at Altera, serving as vice president of Asia-Pacific Sales and managing director of Altera International Ltd. He led highly successful sales and marketing campaigns that increased sales in Asia by over 400% and established Altera as a premier brand. He also has held senior marketing and sales roles with National Semiconductor and Chartered Semiconductor, both in Silicon Valley and Asia.

“Ben’s successful sales track record, operational expertise and experience working with senior management teams to optimize sales strategies provide a rare mix of skills ideal for Cypress’s mission and business goals,” Seams said. “His expertise will be invaluable to us as we continue our transition from a broadline supplier to a worldwide leader in programmable solutions.”

“Cypress has enjoyed significant success with its PSoC® programmable system-on-chip™ technology and other programmable solutions,” said Lee. “Its next-generation products are well-positioned to expand the company’s total market and take significant market share from the competition. I am pleased to join the Cypress team and eager to be a part of its transformation into a leading provider of programmable solutions.”

Lee started his career as a system integration engineer at IBM’s Federal Systems Division in New York. He holds a B.S.E.E. from the California Polytechnic State University, San Luis Obispo, and an MBA in marketing from Golden Gate University, San Francisco.
Cypress, the Cypress logo and PSoC are registered trademarks, and Programmable System-on-Chip is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners.


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