Yoplait® Light Lets You Have Your Cake…And Eat It, Too

Indulgent, Cake-Inspired Flavors – Strawberry Shortcake, Raspberry Cheesecake and Pineapple Upside-Down Cake – Debut to Tame That Sweet Tooth with Guilt-Free Yogurt Options

Yoplait® Light grants three wishes to dessert lovers this summer by introducing new great tasting yogurts that deliver sweet cake flavors with a better-for-you, fat-free bonus. Classic confections now available in the yogurt aisle include Strawberry Shortcake, Raspberry Cheesecake and Pineapple Upside-Down Cake.

Yoplait is expanding its Yoplait Light offering to feature even more delectable options Americans enjoy – and each new flavor is a healthful alternative to higher-calorie choices. For example, one 6 oz. cup of Yoplait Light Pineapple Upside-Down Cake yogurt contains 110 calories and 0 grams of fat. Compare that to a slice of traditional Pineapple Upside-Down Cake from the bakery or dessert menu, which delivers on average 367 calories and 14 grams of fat*. In addition, each serving of the new Yoplait Light cups contains 20 percent of the recommended daily value of calcium and vitamin D and 110 fat-free calories – the only leading yogurt with calcium and vitamin D in every cup.

“The new flavors from Yoplait Light are the perfect, guilt-free solution to the mid-day munchies,” said Lisa Lillien, author of Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World and the Hungry Girl daily newsletter.

National research reveals need for “smart snacking” options National dietary research from NHANES (National Health and Nutrition Examination Survey)** revealed that traditional meal patterns are rapidly changing. On average, Americans are snacking more than twice a day and are consuming more than 240 calories per snack. Given this fact, consumers would benefit from snacks that can satisfy a craving and provide important nutrients without a lot of calories.

“No matter how you slice it, the rich and creamy flavors of Yoplait Light will help health-conscious consumers enjoy everyday indulgences without the guilt,” said Susanne Prucha, Yoplait Marketing. “Here’s proof that it is possible to have your cake and eat it, too"

The new Yoplait Light cake-inspired flavors will be available nationwide August 2008 at a suggested retail price of $0.72 per 6 oz cup.