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SanDisk Sponsors Rock the Bells 2008 International Music Festival Series


“Rock the Bells Powered by SanDisk”- Popular Hip-Hop Summer Concert Series and Ideal Venue for Showing Consumers How SanDisk Can “Wake Up Your Phone™”

Milpitas, California.− SanDisk Corporation (NASDAQ:SNDK), a leader in flash memory, today announced its sponsorship of Guerilla Union’s Rock the Bells™ 2008 international festival series. This summer concert sponsorship demonstrates SanDisk’s commitment to two important marketing initiatives: an increased focus on music and urban markets and the company’s Wake Up Your Phone™ campaign. SanDisk’s Wake Up Your Phone campaign educates mobile phone users on how to capture and share their experiences while taking their music, video and digital pictures with them, by expanding the storage capacity of their mobile phones.

“Sponsorship of this leading international music event speaks to our commitment to reach consumers where our products can make the greatest difference for them,” said Michael Romero, Vice President, Mobile Retail Business, SanDisk. The new SanDisk® Mobile Ultra™ line of memory cards makes the digital lifestyle more manageable by offering consumers enhanced ability to bring all types of digital content, especially music, with them wherever they go. These cards are truly the most convenient way for people to store, move and play such content using their mobile phones, so we’re excited to marry our promotion of this high-performance, premium product with one of the summer’s leading pop culture events.”

Rock the Bells powered by SanDisk will take place from July through September in cities around the world, including Chicago, Toronto, Miami, New York, Los Angeles, San Francisco, London and Amsterdam. The sponsorship program includes advertising promotions in the cities where the concerts are held, SMS campaigns, radio promotions and giveaways and a SanDisk VIP hospitality environment at concert venues. Within this setting, artists will experience elements of SanDisk’s on-site activation and test drive some of SanDisk’s new products. Additionally, concert-goers will have the opportunity to meet a SanDisk “SLOT ™ spotter,” participate in a SanDisk interactive experience and win prizes.


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