And a Bag to Match: New “Designed for Dell” Line Offers Colorful Accessories for Personalizing Hi-Def Lifestyles

* Backpacks, Computer Sleeves, Audio Devices, Mice and Hard Drives Color-Matched to Dell PCs
* Exclusive designs from fashion and technology leaders

Blending function and fashion, Dell has introduced Designed for Dell, a line of bags and accessories that adds style and flair to the personal computing experience. The inaugural selection of backpacks, computer sleeves, audio devices, mice and hard drives is distinguished by color, fit and finish that complement Dell PCs, like the new Studio laptops. The accessory portfolio incorporates subtle design elements from the PC to create an integrated style.

Launched in June, Dell Studio laptops come in standard Jet Black and six optional color choices: Plum Purple, Tangerine Orange, Flamingo Pink, Midnight Blue, Ruby Red and Spring Green. For a more subtly personalized laptop, a high gloss Graphite Grey version can be customized with contrasting black, blue, pink or red edge trim around the display back.

“We are collaborating with technology and fashion leaders to create complementary bags and accessories that offer Dell customers unique ways to express themselves,” said Andrea Kalmans, Dell Accessories Product Manager. “Whether you’re at home or in your favorite spot to see and be seen, Designed for Dell products reflect your style.”

Current Designed for Dell manufacturers include:

* Belkin : Backpacks and messenger cases
* Built : Computer sleeves, cargo bags and portfolios
* Creative Labs : Headphones and speakers
* Iomega : Portable hard drives
* Logitech : Mice
* Swiss Gear : Backpacks
* Targus : Messenger cases and accessories bundles

“Built loves to wrap laptops with color, and we make them safe and easy to carry too. The team at Dell developed a great program with fantastic colors and powerful new laptops that we are psyched to be a part of,” said Built Co-CEO and Chief Design Officer John Roscoe Swartz. “It capitalizes on both of our strengths and as a result I think the collaboration is greater than it parts.”

“Designed for Dell” products currently are available in the United States, Canada and Europe.