Atos Origin supports FEU VERT to implement its new CRM strategy

Paris, Atos Worldline, an Atos Origin Company specialised in the processing of high-volume electronic transactions, has been selected by Feu Vert, the French leading car centres’ network, to support the implementation of its new Customer Relation Management (CRM) strategy. Atos Worldline provided an end to end and personalised service, including consulting services and the development and operation of the recommended CRM solutions: loyalty card, marketing databases and datamining, e-mail and SMS campaigns management. Through these solutions, Feu Vert can optimise its customer relations with a clear focus on proximity and quality.

Feu Vert Group is a key player in car maintenance and equipment, with around 380 centres in Europe. Thanks to its client relationship based strategy, Feu Vert Group can offer a quality service to its 7 million customers. This strategy is today supported by a Quality Plan, through a programme called 4P, which stands for Pristine conditions, efficient Performance, Pain-free service, and clear Prices.

Atos Worldline is a proven operator and integrator of multi-channel customer relationship technologies. Feu Vert chose Atos Worldline for its expertise and experience in the build and run of complete multi-channel CRM and customer loyalty solutions as well as for its personalised offering. Atos Worldline teams quickly understood the client’s business, and the marketing challenges related to the Web site overhaul and to the implementation of a new information system, that would help to meet Feu Vert’s expectations.

“Atos Worldline encouraged us to include these new projects under a 5th P, for customer Proximity, with the development of a new recognition and interactive marketing. It was quite natural for us to ask them, at the end of the consulting mission, to help us to implement their recommendations with the development and operation of recommended CRM solutions”, declares Pascal Fraumont, marketing and communication director at Feu Vert.

“We are delighted with our collaboration with Feu Vert. It demonstrates, once again Atos Worldline capability to provide a complete and personalised service. From upstream consulting through to development and operation, we have done everything to guarantee a seamless end-to-end service for our client", declares Stéphane Vittu, retail and industry director at Atos Worldline. “We hope that, thanks to the implementation of our technical solutions and associated targeted direct marketing operations, Feu Vert’s growth will accelerate with a turbo effect!” he added.