Shanghai Media Group and Intel Corporation Collaborate in Developing New Media Technology

Shanghai, China. — Shanghai Media Group (SMG) and Intel Corporation announced today a deep and wide-ranging collaboration in developing broadband online TV in China. Intel will provide support to SMG including funding, technology research, and product development, to build a more secure, convenient, and stylish online TV platform. The press conference was attended by: Mr. Li Ruigang, President of SMG; Arvind Sodhani, president of Intel Capital; Mr. Zhang Dazhong, Vice President of SMG; and Dr. Wen-Hann Wang, Vice President of Intel’s Software Solutions Group and General Manager of Intel Asia-Pacific R&D Ltd.

Intel and SMG’s collaboration in developing broadband online TV in China is comprehensive. Intel Capital will invest approximately US$12 million to be used for developing and promoting broadband online TV technology, through supporting Shanghai Media Group Broad Band (SMGBB) in software services and product research and development. “Global demand for broadband online TV is increasing rapidly as a result of the proliferation of Internet technology,” said Arvind Sodhani, president of Intel Capital. “Intel is delighted to cooperate with SMG to develop the broadband online TV platform in China. Collaboration with Intel will stimulate the innovation and development of Chinese new media.”

According to Dr. Wen-Hann Wang, Vice President of Intel’s Software Solutions Group and General Manager of Intel Asia-Pacific R&D Ltd., Intel’s multi-core platform will be fully utilized to consolidate new Internet technologies, integrate innovative user experience and visualized interface, while developing the next-generation video platform on the basis of virtualization technology. It will not only provide subscribers with a profound visual experience that is more secure, convenient, and stylish, but also help SMGBB to establish a high-performance, high-reliability, and extendable video backend support platform to stimulate the innovation and development new media technologies.

SMG has maintained a leading position in China’s broadcast-television industry. It offers a diversity of new media services including: Interactive TV, mobile phone TV, IPTV, and broadband online TV. SMGBB, a wholly owned subsidiary of SMG, is a professional video website that provides a variety of programs with stable network broadcasting service. Supported by its core subscribers, SMGBB has built a solid reputation since its first operation in 2004.

“Our past experience has proven that Chinese new media, represented by broadband online TV is transforming the traditional media industry. Its new methods for broadcasting, communication, and consumption demonstrate strong potential. Unlike traditional media, new media heavily depends on technology; therefore, we are very pleased to cooperate with Intel. Together, we will provide high quality online TV service and make contributions to the development of the entire industry,” said Li Ruigang, President of SMG.