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Orange Glo Oxiclean Site Seeks to Reach Spanish Market


New York, NY June 24, 2008 – Seeking to broaden their consumer reach into the U.S. Hispanic market, the Orange Glo and Oxclean site,, has created a Spanish version of its web site. The new site, located at, features spanish-translated versions of most of its pages and hopes to attract loyal customers from the huge Hispanic consumer segment.

The Hispanic population currently represents the fastest growing group in the United States. According to market data, this group continues to grow at a phenomenal rate of about 4% to 5% per year. With such phenomenal growth, U.S. Hispanics possess incredible purchasing power – and many companies are noticing.

Jay Garces Jr.,’s owner, says, “I remember reading about the explosive growth of the Hispanic population here in the United States. What I couldn’t believe was how this was largely an untapped market. Now, being a marketer, I’m always on the lookout for new opportunities. Being that I was already marketing the well-established and popular orange glo and oxiclean products online, I figured I could tap into this market by creating a spanish-translated version of my site”.

Having been originally and successfully marketed via TV infomercials, Jay feels that gaining consumers from the Hispanic market for the Orange Glo and Oxiclean products shouldn’t be as difficult as trying to introduce a brand new product. In addition, the products already have a loyal following among non-hispanic U.S. consumers. Because of this, Jay also feels the cleaning products will achieve mass appeal amongst Hispanics.

The Oxiclean and Orange Glo products were first introduced over 20 years ago by Orange Glo International. In 2006, the company was sold to Church & Dwight for about $325 million dollars. Church & Dwight is the parent company of name brand household cleaning products such as Arm & Hammer, Brillo, and Lambert Kay.

The growing U.S. Hispanic market represents tremendous marketing opportunities for companies. Of course, one would need to do more than just translate a web site into Spanish in order to successfully market to Hispanics. The U.S. Hispanic market is complex and dynamic. Nonetheless, with adequate research and proven marketing strategies – the sky’s the limit as to how successful a company can be selling to this multi-billion dollar market.

Spanish speakers and readers can view the new site at:

About is a premiere website which markets Orange Glo, Oxiclean, Arm & Hammer, and Brillo cleaning products.


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