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AT&T Enables New Water Management Company to Build Business Around Monitoring Water Levels in the Home


AT&T Helps Spring Water On Tap Establish a New Business Model for Spring Water Delivery, Managing Large Water Supplies for Customers in Their Homes

Atlanta, Georgia, June 2008

AT&T Inc. (NYSE:T) today announced a contract with Spring Water On Tap, an Atlanta-based natural spring water supplier.

AT&T will provide Spring Water On Tap with AT&T RFID Service which works seamlessly with Spring Water On Tap’s existing wireless network infrastructure. The service will enable Spring Water On Tap to benefit from precise, on-demand tracking of water inventories in its customers’ homes.

Spring Water On Tap provides large permanent tanks to customers and maintains fresh spring water supplies in those tanks for all of customers’ personal uses in the home. AT&T RFID Service enables wireless-based RFID tags to send regular signals to keep track of customer water levels and provides status updates, which are available for Spring Water On Tap staff to view with a Web browser anywhere on the company’s wireless network.

With AT&T RFID Service, Spring Water On Tap also will be able to enhance the efficiency of distribution routes for its water delivery units, so that trucks are always dispatched to service customers in need and do not make unnecessary checkup stops. By viewing customer tank levels over the network, Spring Water On Tap delivery staff will be able to plan routes and water drop-offs more efficiently.

AT&T will deploy 1000 RFID units in Atlanta, to be followed by a projected 6000 units in other cities where Spring Water On Tap plans operations across the Southeast.

“The core driver of our business is efficiency. We needed to develop a system to proactively and unobtrusively monitor the water levels of our customers’ tanks in their homes,” said Percy Jones, CEO, Spring Water On Tap. “AT&T has enabled our company to accomplish our mission of providing customers with a seamless supply of fresh spring water in their homes at all times.”

AT&T RFID Service is part of AT&T’s overall portfolio of sensor-based networking solutions that enable businesses to track a wide variety of valuable resources in real time.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


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