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AT&T Introduces New Social Networking and Mobile Media Applications from Juice Wireless and Buzzwire


JuiceCaster 6.0 Lets You Post Mobile Videos and Photos to Popular Social Networking Sites From Your Phone; Buzzwire Makes It Possible to Discover, Experience and Share the Best Streaming Media From the Web While Mobile

San Antonio, Texas.-Want to stay connected to many of your favorite online social destination sites while you’re on the go this summer? AT&T Inc. (NYSE:T) announced today the launch of two new mobile applications — JuiceCaster 6.0 and Buzzwire — that keep you connected to your online world. JuiceCaster 6.0 enables you to use your AT&T wireless device to instantly share and post your mobile videos and photos with your favorite online communities — including exclusive mobile video postings to YouTube and Flickr. With Buzzwire, you can access and customize an extensive streaming media library that spans popular video and audio content, as well as live Internet radio, directly from AT&T phones.

JuiceCaster 6.0

This unique application from Juice Wireless lets you share videos and pictures from your wireless device to the Web’s most popular social-networking sites like Facebook and Twitter. AT&T customers also have exclusive access to post directly to YouTube and Flickr as well. Family and friends can instantly view, rate and comment on content directly from their own phones or directly from an online social-networking site.

“Summer travel doesn’t have to mean taking a vacation from your online world,” said Mark Collins, vice president of consumer data products for AT&T’s wireless unit. “There is real value and demand for giving consumers the tools to create and share video on the fly. JuiceCaster uniquely enables AT&T customers to use their wireless phones to capture, chronicle and share the world around them with their global network of friends.”

“We’re thrilled to launch JuiceCaster with AT&T as it empowers AT&T’s wireless customers to live connected lives around the clock,” said Nick Desai, CEO of Juice Wireless, Inc. “The launch of our innovative technology for mobile communications merges the best wireless operator with the hottest mobile application, bringing convergence to reality.”

AT&T customers can use JuiceCaster to:

* Post mobile pictures and video to popular social-networking Web sites and blogs, including Blogger, Facebook, LiveJournal, MySpace, Twitter and Xanga
* Set their status to update automatically on Facebook and Twitter, and receive friends’ status updates on their own phones
* Broadcast existing or new mobile videos and photos to global audiences using YouTube and Flickr, without requiring a computer or Internet connection
* Make content public or create custom groups by adding and connecting with friends directly from AOL, JuiceCaster, Gmail, Hotmail, MS Outlook and Yahoo!
* Meet new friends within the JuiceCaster community

JuiceCaster 6.0 is available for $2.99 a month on compatible 2G and 3G AT&T handsets. AT&T customers can simply text Juice to 386 to begin connecting and communicating in a rich social- networking environment that includes profiles, pictures, videos, friend lists, comments, ratings and personal status updates. For more information on JuiceCaster, visit


Launched last month, this innovative mobile media service from Buzzwire Inc. lets you use your AT&T mobile device to access a broad media library with more than 5,000 clips, including everything from your favorite Webisodes, unique user-generated video content and other video programming created specifically for the Web audience, such as news, sports and entertainment.

Today’s Buzz, which is a daily feature on Buzzwire, gives you a list of the top 10 most popular video clips on the Web. You also have the flexibility to create your own personal media channel — video, audio and live radio — and stream it to your phones with just one click. You can also bookmark any of the content in Today’s Buzz for viewing at a time more convenient for you. In addition, Buzzwire not only compiles and categorizes the popular video clips in one central library, but the content is also filtered and formatted so that the viewing experience is optimal for the mobile environment.

“Buzzwire is a nice complement to our extensive suite of social-networking and video applications,” said Collins. “We are always in search of ways to give our customers convenient and easy access to the content they care about most. Buzzwire gives our customers choice and control over their Web-based media, whether it’s mobile access to their favorite Internet radio station, Webisodes or sports-related video. It’s a great way for our customers to personalize their mobile experience.”

“Buzzwire is all about giving people snippets of time in their busy schedules to stay on top of the latest videos, find the information they need, steal a moment to connect with a friend over a shared interest or simply tune out the world and enjoy,” said Andrew MacFarlane, CEO of Buzzwire. “We’re excited to work with AT&T to deliver a compelling and relevant mobile application that allows its customers to stay connected to the people and things that matter most.”

The Buzzwire mobile media application is $4.99 a month and is available today for download via the AT&T MediaMall at on many of AT&T’s most popular 3G handsets.


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