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Introducing Awareables, The New Fashion-Forward, Positive-Powered Clothing Line That Celebrates More Inspired Living


Santa Monica, CA June 12, 2008 – The new, appropriately named, Awareables just launched their all-new clothing line that invites everyone to live life more positively. Owners and “Inspirational Outfitters,” Betsy Mendel and Rachel Singer, are on a journey to radiate positive energy from the inside out and help you think your way to happiness. This line of clever, comfy and chic quality tees includes Provatees, ThinkTanks, Ecotees and Yogaware. Each is available in a variety of colors, fabrics, sizes and fun-loving, positive phrases for both women and men. Customers are invited to visit and order their favorite tees on their new site that just launched this week.
“Thoughts create energy and energy creates circumstance,” says Mendel. “Living in such a fast-paced society, we often feel overwhelmed and powerless to our surroundings. The simplest of thoughts, however, can start us on a positive upswing rather than a downward spiral.”
It seems this positive energy is catching on with people from all walks of life, as well as LA’s trendy fashion scene. Already positive-practicing celebrities and design gurus are signing up for these thought tees styled with life mantras such as Gratitude Rocks and There’s no place like OM. Other phrase favorites include Grounded For Life, Shift Happens and Inhale. Exhale. Repeat.
“When you wear a positive message, you change the energy within yourself, as well as the energy of those around you—causing a ripple effect,” says Singer. Adding, “People say they smile more, feel uplifted and that other people smile with them.”
“I just got my Awareable tee,” says new Awareable enthusiast and positive thinker, Debbie Lavdas. “When I walk down the street in it, I see people reading the shirt and I see them look at me differently, then smile. I love that!”
Awareables’ guiding force is a desire to have everyone lighten up a bit, to be present in the moment and have faith. They say that by being grateful, embracing love and by counting one’s blessings that change is inevitable. They reference studies that show the average person thinks about 12,000 thoughts a day or 8.3 thoughts per minute and believe that positive or negative thinking can be the difference between a good day and a bad day.
Singer and Mendel have built their business on personal experience and passion from the heart. “There was a time in my life when nothing seemed to be going my way. I lost my father to lung cancer, I was unfulfilled in my work and I couldn’t seem to sustain a healthy relationship. I felt powerless.” After years of waiting for her life to change, she noticed how her daily thoughts were shaping her world, and she started actively and mentally changing her life for the better. “Awareables is a testament to my journey,” Mendel affirms.
To ensure the integrity of the line, the team did extensive research to find the highest quality materials in the market. The ECOTEES consist of 100% certified organic cotton men’s t-shirts, as well as a line of silky soft bamboo women’s tees which blend bamboo lyocell and cotton spandex to create a lightweight breathable jersey fabric, making them ecofriendly, easy-to-wear high fashion. And the PROVOCATEES & THINK TANKS lines consist of stylish, buttery soft, sheer rib cotton t-shirts and tank tops. Yogi friends will appreciate their line of colorful, thought-provoking yoga mats with savasana sayings and more.
While Awareables is launching with tees now, they’re already planning an array of other positively charged merchandise that’s in the works. So stay tuned for more inspired living from Awareables soon.

About Awareables
Betsy Mendel and Rachel Singer are the co-owners of Awareables. Betsy is an impassioned vegan and a devout yoga practitioner for over a decade, and Rachel is an experienced fashion designer whose credits include designing clothing for companies such as Warner Brothers and Kmart Corporation. Together they have been on a soul-searching path for many years and wanted to use their experience and skills toward something they felt passionate about: making the world a more positive place one person at a time. For more information on Awareable’s complete product line, visit


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