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Servinform Selects Two KODAK VERSAMARK VX5000 Plus Printing Systems to Provide Telefonica Movistar Customers with Color Transpromo Printing


High Speed Production of Customer Statements

Rochester, NY, May -- The Servinform Group, a premier service provider in the transactional print market in Spain, has recently installed two KODAK VERSAMARK VX5000 Plus Printing Systems 4/4W featuring four-color, two-up duplex printing, to become one of the leading suppliers of TransPromo material in Spain.

The KODAK systems will initially be used for the high speed production of Telefonica Movistar TransPromo customer statements. The installation of the systems was completed in approximately five weeks and, working with the marketing group at Telefonica and Servinform, Kodak’s international team is helping Telefonica produce approximately 20 million A4 pages per month in full digital color.

Telefonica, already an important customer of Servinform for black and white applications, operates within a highly competitive pan-European market and is seeking to grow its market share. Both companies have worked closely with Kodak to define their requirements and identify how best to implement dynamic messaging with dynamic variable color. The result has been a sophisticated integrated customer communication campaign designed to foster more comprehensive customer loyalty.

“The Kodak Versamark VX5000 Plus Printing System fulfils our technical and economic requirements and it is a technology that is recognized worldwide,” says Nacho Rufo, Sales Director at Servinform. “Telefonica was in total agreement with us in choosing this technology. The KODAK Equipment has quickly become a vital part of the drive to grow within the transactional sector, and at the moment they are being used to output customer’s statements in full color. We purchased two systems to provide back-up support and to provide capacity to handle demand at peak times.”

The Kodak Versamark VX5000 Plus Printing System is ideal for high-volume production of a wide range of variable data applications including transactional documents, direct mail, print-on-demand, books and newspapers. Designed for high duty cycles, the VX5000 Plus produces 100% variable data in black, spot color or process color (depending on configuration). Printing at speeds up to 750 feet per minute (228 metres per minute), the VX5000 Plus Printing System can easily handle the highest duty cycles at more than 3.078 A4 impressions per minute with an exceptionally low cost per page. The VX5000 Plus System incorporates a new high resolution capability that is the latest development in Kodak’s rugged and reliable Continuous Inkjet Technology.

Mark Clark, Regional Business Manager EAMER, Inkjet Printing Solutions at Kodak comments, “The recent installation at Servinform, and the work we are doing with them and their customer Telefonica, demonstrates how we are able to help our clients change the landscape in customer communications. We believe that the Kodak Versamark VX5000 Plus Printing System is the perfect solution for the rapid production of a wide range of high-quality color output and that it is ideally suited to the many growing demands of the TransPromo market.”

KODAK Products are backed by KODAK Service and Support. Named Best Support Organization at the 2006 International Business Awards, KODAK Service and Support includes more than 3,000 professionals in 120 countries. These professionals are fully qualified to help customers control costs, maximize productivity, and minimize business risk.
(Kodak and Versamark are trademarks of Eastman Kodak Company.)


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