The Apple Store Boylston Street to Open Thursday, May 15

BOSTON—May 2008—Apple® will open its newest retail store on Boylston Street in the heart of Boston’s historic Back Bay on Thursday, May 15 at 6:00 p.m. EDT. The Apple Store® Boylston Street is Apple’s largest store in the US with two floors of Macs, iPhones and iPods for customers to experience hands-on, as well as a top floor dedicated to innovative services including the Genius Bar and personal training through Apple’s popular One to One program. The Apple Store Boylston Street also introduces Pro Labs to Boston, offering free, in-depth training on Apple’s industry-leading pro applications including Final Cut Pro®.

“We are thrilled to bring Apple’s unique retail experience to Boston,” said Ron Johnson, Apple’s senior vice president of Retail. “Our Boylston Street store has a fantastic location to serve people where they work, live, study and play, and we think everyone in the Back Bay community will embrace it as their own.”

The knowledgeable staff at the Apple Store Boylston Street includes more than 165 highly trained Specialists, Geniuses and Creatives with amazing talent drawn from the local community and Boston’s finest universities. This incredible team offers personalized instruction and hands-on experience for customers who want to learn more about everything from getting started with a Mac® to making a Hollywood-quality movie. Last quarter Apple retail stores delivered more than 580,000 one-hour personal training sessions through its One to One program.

Every Apple retail store offers customers great ways to get the most out of their Mac, iPod® and iPhone™, such as free advice at the Genius Bar, popular in-store workshops and special programs for kids. Customers can also book a free appointment with a Personal Shopper to get expert buying advice or help selecting the perfect gift for everyone on their list. The hands-on Apple retail store experience gives customers a chance to test-drive Apple’s entire product line including the all-new MacBook Air™, the world’s thinnest notebook, as well as the revolutionary iPhone and widescreen iPod touch.

Nearly 350 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple now operates 210 stores in five countries including the US, UK, Japan, Canada and Italy.

The Apple Store Boylston Street is located at 815 Boylston Street, convenient to the Prudential Center and Copley Square, the Berklee School of Music and Fenway Park. It joins eight existing Apple retail stores in Massachusetts including popular stores in Cambridge, Chestnut Hill, Burlington and Hingham.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.