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Direct Sales Online Business- An Option To Be Considered - Online Business Consultant, Bert McClure, Touts Direct Sales-


Bert McClure, currently the owner of The Home Business Executive in San Antonio, Texas, cautions business start-ups to consider their options before jumping into an online business. “There are a great many options for an online business. There are all kinds of services and products you can sell directly online; you can use your online business to prop up a physical business like a retail store or an accounting office; you can create a multi-level business based on another company’s strategic online business using a large variety of sales agents; you can develop online affiliate programs to sell information products using Clickbank. Everyone investigates these kinds of options. Of all of them, I personally prefer a direct sales online business with a proven track record, an effective marketing plan and a high ticket item.”

According to McClure, direct sales online business products can be rather easily investigated to see if they are really sell able. Sometimes it is rather hard to prove a track record with various kinds of multi-level or Internet Marketing sales- even if some of the SuperStars can provide you with ‘proof’ through showing jpgs of large checks or Paypal receipts. Many times, in these systems, the reality is that only a few people make big profits. And while, in general, small businesses fail quite frequently, sometimes business failure and lack of true success is well hidden in all the hype. Nothing is wrong with positive sales messages- but it is often just a company message only slightly re-scripted for the individual member, a website which is a clone of the company’s website or autoresponder sequence designed by the company. Their optimism is fake- because they have no experience in the company whatsoever, no knowledge of what the company has done and a high stake in convincing others that the opportunity is worthwhile. Does a direct sales online business avoid this problem?”

“No,” says McClure. “All direct sales means is that you sell the product directly to the customer and make a significantly higher commission on the sale. But, if you have actually bought and used the product, checked out the company’s record of sales, talked to people in the company- and not just in the top levels- and you have had to invest some real capital in it, then you probably have a real product. And, if you’re successful, you may have earned a way to inject your life with some real cash and some actual bonified recreational time.”

For more information on seeing through all the hype and find the right home business for you, visit Bert McClure at or contact his office at 210-857-7271


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 Bert McClure
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