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Sony High-Definition Cameras Capture 2008 Miss Usa Competition


LAS VEGAS (NAB Booth #SU906) April 2008 – This year’s Miss USA Competition was broadcast in high-definition for the first time in the event’s 57-year history, using Sony HD broadcast cameras.

All Mobile Video’s Celebrity unit used several of Sony’s HDC series high-definition camcorders, placing them at several locations throughout the Planet Hollywood Theatre for the Performing Arts in Las Vegas, the venue for this year’s competition.

Sony’s HDW-F900R cameras were be used for opening shots. In the last two weeks leading up to the telecast, these camcorders were also used for pre-recorded interviews and other segments that were rolled into the live telecast.

“The Miss USA Competition has a long and distinguished history, and we made the decision to use HD technology this year in order to further showcase and highlight the beauty of the 51 contestants vying for the crown,” said Paula M. Shugart, president of the Miss Universe Organization. “The Sony cameras will help us make this live show more memorable than ever.”

“We’re excited to be a part of the long-running tradition that the Miss USA Competition has come to be, not only for Americans, but for global audiences,” said Rob Willox, director of Sony Electronics’ content creation group. “Our technology is the perfect fit for such a production. It is designed to bring out the smallest detail and create a unique viewing experience.”

The Sony HDC series of high-definition camcorders is designed for use in live event broadcasts and other high-end content creation applications. The HDW-F900R has also been used for the digital production of TV shows and motion pictures.


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