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Brand bollywood comes to Canada


Dynamic Canadian Company presents an innovative approach to Global Event Production.

A sizzling star-studded global event featuring Indian cinema’s leading screen actors Amitabh Bachchan, Aishwarya Bachchan, Abhishek Bachchan, Bipasha Basu, Ritesh Deshmukh and now the electric music composition duo of Vishal-Shekhar.

Akshay Kumar, one of India’s most successful male actors and most popular live performers, has also been added to the Toronto lineup, as featured guest artist.

(March 27, 2008 – Toronto, Canada) – Ethnic Guru Inc and Wizcraft International Entertainment PVT Ltd confirmed today the kick off for The Unforgettable World Tour to take place at The Rogers Centre in Toronto on July 18th, 2008 as well as in Vancouver on August 16th, 2008 at General Motors Place.

The Unforgettable Tour will bring the magic of Indian cinema to the world stage through performances by its biggest superstars. The event will spring to life the iconic trademarks of Indian Cinema – the show- stopping song and dance numbers, lavish costumes, elaborate backdrops and hypnotic beats, in one of the largest live Indian stage productions to be presented outside of India.

Ethnic Guru Inc, a fast growing Canadian company has recently partnered with India’s Largest Entertainment firm, Wizcraft International in an effort to launch new brands into North America. Ethnic Guru Inc. introduces an innovative way of creating opportunities for local, national and international brands while providing a quality experience for fans: The Unforgettable Tour is a perfect example of this - A worldwide global premiere event of Bollywood’s greatest, with cutting edge-technology and world-class production introduces this Wizcraft brand to North America.

Also confirmed were, Vishal-Shekar, India’s dynamic music directing, composing and producing duo. With a growing list of musical successes behind them, in a very short time, including one of the year’s biggest grossing movies ‘Om Shanti Om’, the duo recently won the ‘Filmare RD Burman Award for New Music Talent’.

“Unforgettable is a tremendous opportunity for Canada to welcome the world. We are extremely excited to work with Wizcraft and Mr. Bachchan and hope to create an Unforgettable experience for all our clients and fans, as we bring to our shores the first of many Global Events” said Moe Jiwan, Director, Ethnic Guru Inc. “

“The Unforgettable Tour is truly a monumental feat, given the magnitude of the event and the star power. This tour is the brain child of the legendary actor Mr. Amitabh Bachchan himself and this becomes even more special, because, it is for the first time that Aishwarya and Abhishek Bachchan will make their stage debut as a couple and also the first time when the three Bachchans will perform together,” said Viraf Sarkari, Director, Wizcraft International Entertainment Pvt. Ltd.

For more information or ticket inquires for The Unforgettable Tour in Toronto and Vancouver, please visit

Founded in 2006, Ethnic Guru Inc. Develops brand exposure and activation programs for its client. Offering collaborative evaluation of branding opportunities within global markets their services include: Brand strategies, communication and implementation, partnership identification, digital marketing.

Branding is not just marketing, it is about creating an out of the box business model that uses mass media vehicles, and works around building a passionate vision that resonates around a memorable series of events. Further accentuated by long term relationships, Ethnic Guru allows brands of all sizes to build a powerful successful corporate image that reflects the values of our present day society.

For more information, please visit

Wizcraft International Entertainment Pvt. Ltd., India’s leading Brand Activation company is dedicated to showcasing its expertise on the world stage. Having begun its operations in 1988, Wizcraft has conceptualized and produced events staged in Mauritius, UK, New York, Dubai, Singapore, Malaysia, South Africa, Iraq, Australia and Sri Lanka among others. Wizcraft’s clientele comprise leading global corporates, governments of various countries and leading international entertainment and sports associations and celebrities. The company is focused on providing Global Event Management Solutions at the doorstep of its clients.

MEDIA INQUIRIES: 416.398.0988 or


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