Calling Card Easter Egg Hunt Begins at Phone Card Depot

Phone Card Depot (www.phonecarddepot.com) has injected higher value PIN numbers into its inventory of $10 AVEO Calling Cards (http://www.phonecarddepot.com/Aveo.html) as a part of its 2008 Easter weekend campaign.

The campaign begins on Friday, March 21, 2008. When a consumer purchases a $10 Aveo Calling Card they will receive either a $11, $12, $13, $14 or $15 card instead.

Campaign media includes a mail-out to Phone Card Depot’s installed base of customers, social network display advertising and paid blogging. The campaign’s creative and copy was designed by Kalendar Productions Inc., a Toronto-based on-campus student advertising company.

A representative from Kalendar describes working with Phone Card Depot: “We enjoyed creating the concept for this campaign. Our client’s infrastructure made it simple to implement, and Phone Card Depot’s customer base is large. We will know exactly how our campaign performed once all of the data has been assembled.”

The prepaid long distance phone card being promoted is AVEO calling card. AVEO and CiCi (http://www.phonecarddepot.com/CiCi.html) are Phone Card Depot’s top selling calling cards. Since it was released in early 2007, AVEO has been selling tremendously well to the North American market. The card is rechargeable and has options for pinless dialing from multiple phones.

Phone Card Depot is a retailer of prepaid long distance phone cards by based out of Toronto, Ontario, with servers collocated in Burnaby, BC.

Contact Information

Tavis McKenzie

GM

Kalendar Productions Inc.

Contact via E-mail